BEIJING, April 25, 2018 /PRNewswire/ -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ: GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China, today announced that it has integrated its "Marketing Dissector" with Tencent's Social Ads platform, entering a new age of multi-platform integrated marketing solutions.
Tencent's leading social media platform has over 800 million users and incorporates numerous advertising options. By connecting with Tencent's Social Ads platform, Gridsum's Marketing Dissector clients will now be able to leverage Gridsum's marketing automation SaaS suite to further automate their marketing strategy, further monitor and analyze the effectiveness of ad placements across multi-platforms, obtain valid data references for the selection of media channels and further optimize their marketing budget allocation.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, "We are one of very few companies in China that have successfully linked our marketing automation solutions across the Tencent, Google, and Baidu social platforms. The nature of the advertising industry is evolving rapidly, requiring clients to not only have a much deeper understanding of the intelligence data behind their placements, but also to simultaneously analyze and optimize performance in real-time. The powerful database architecture of our Marketing Dissector can support multi-dimensional, custom data queries of both structured and unstructured data, providing clients with a solution that meets the needs of today's advertisers. We continue to focus on using our platform's unique distributed data architecture and real-time, multi-dimensional correlation analysis technology to help clients understand the complex relationships between data to gather new business insights and make better decisions. Our enterprise-AI layer then allows for the automation of optimized marketing solutions to drive clients' business KPIs."
Gridsum Holding Inc. (NASDAQ: GSUM) is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum's core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.
Safe Harbor Statement
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