Award Banner
Award Banner

Hainan Airlines and BBC Global News sign a major new deal

Hainan Airlines and BBC Global News sign a major new deal

HAIKOU, China, July 20, 2018 /PRNewswire/ -- Hainan Airlines and BBC Global News today signed a major new deal at a special signing ceremony at the BBC's headquarters in London to celebrate their partnership.

Yufei Wang, Vice President, Branding, Hainan Airlines and Jim Egan, CEO, BBC Global News, spoke about the significance of this strategic commercial partnership which will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations. 

Jim Egan said: "We are delighted to be continuing our partnership with such a prestigious Chinese brand as Hainan Airlines. We look forward to working closely with them, developing and delivering a range of creative content that will bring their brand and services to life for our global audience."

Yufei Wang said: "Metaphorically speaking, Hainan Airlines has built an air bridge connecting different cities and regions worldwide, while BBC Global News has built a cultural bridge communicating the diversity of the world in the form of unique and genuine reports. Our cooperation will not only promote cultural exchanges and integration between China and the UK, but also help in cultivating a healthy and closer relationship between the two countries. With the support of the content created by BBC StoryWorks, we expect to enhance our influence across the world by making more travellers aware of our services."


BBC  World  News  and,  the  BBC's  commercially  funded  international  24-hour  English  news  platforms,  are  owned and  operated  by  BBC  Global  News  Ltd.  BBC  World  News  television  is  available  in  more  than  200  countries  and  territories  worldwide,  and  over  454  million  households  and  3  million  hotel  rooms.  The  channel's  content  is  also available  on  178  cruise  ships,  53  airlines,  including 13 distributing  the  channel  live  inflight,  and  23  mobile  phone networks.  offers  up-to-the-minute  international  news,  in-depth  analysis  and  features,  including  BBC  Capital,  BBC  Culture,  BBC  Future  and  BBC  Travel,  for  PCs,  tablets  and  mobile  devices  to  more  than  95 million  unique  browsers  each  month.


BBC StoryWorks is  the  content  marketing  division  of  BBC  Global  News,  with  teams  on  the  ground  in  New  York,  London,  Dubai,  New  Delhi,  Beijing,  Singapore  and  Sydney,  ensuring  access  to  a  global  network  of  creative  excellence  as  well  as  expert  regional  knowledge.  It  works  with  clients  to  develop  and  deliver  commercial  branded  content  and  the  sponsorship  of  BBC  editorial  across  BBC  Global  News' digital  and  TV  platforms,  as  well  as  digital  services  provided  by  BBC  Studios  and  BBC  World  Service.     

Hainan Airlines

Hainan Airlines has recently been named a SKYTRAX five-star airline for the eighth consecutive year by leading global airline and airport review and ranking site SKYTRAX in the 2018 SKYTRAX World Airline Awards. The airline also moved up the rankings to claim eighth place in the 2018 roster of SKYTRAX's 10 top-ranking airlines. On the back of the success in bringing the airline into full compliance with international standards, Hainan Airlines has actively joined other players in the civil aviation sector to support the development of the country while focusing on developing the international aviation markets for Chinese new hub cities. In the first half of 2018, the company rolled out several long-haul international services, among them, Haikou-Sydney, Shenzhen-Brussels, Shenzhen-Madrid, Changsha-London and Shenzhen-Tianjin-Vancouver. The launch of further routes, including Guangzhou-Tel Aviv, Shenzhen-Zurich and Shenzhen-Vienna, is scheduled to follow in the second half.

Logo -

This website is best viewed using the latest versions of web browsers.