Chan Shan Shan founded Love:Knots Weddings in 2010, and has single-handedly steered the wedding planning agency through the rush and fluster of 25 weddings.
The bubbly 27-year-old is the only full-time wedding planner in the company. There are two part-timers, but their job scope is more limited; Ms Chan handles the conceptualisation and layout, while the part-timers are more involved in the execution.
"I started out alone. I met clients, vendors, handled the marketing, branding...I even had to start doing (the) accounting. As an entrepreneur, you do everything on your own," she said.
Her wedding services tend to revolve around unique themes.
"My clients go for what I call 'a la carte weddings'. Usually, people opt for templates where everything is included. Their only input is in picking the patterns and colours. But I feel there's more to it; it should be personalised. I cannot find (two) identical couple(s) anywhere in the world, so (each wedding) should be unique. We do not want to create cookie-cutter weddings," Ms Chan said.
For instance, she organised a candyland-themed wedding for a couple who had met in an anime shop. Instead of having it at a hotel, the wedding was at Sculpture Square near Bugis. There was a candy bouquet instead of flowers, and pots of neon lollipops replaced conventional floral motifs as decorations.
Other themes she has pulled off include carnival, fairyland, and English garden, instead of the Vegas or Hollywood-themed weddings that she says more adventurous couples in Singapore typically go for.
"I'm very interested in details, and I suggest interesting ideas such as imported wax seal stickers for invites, beverage clips, dessert tags, customised floor plans, table styling like napkin decor, cake toppers. These cannot be found in the local market," she says.
She offers two packages: a full package costs $4,500; and a simpler "crisis management" package costs $2,800 - where her input comes in, in the final two months before the wedding.