The 200th hotel deal signed as the mid-scale brand continues to grow, averaging a new signing every six days since the partnership's 2014 launch
SHANGHAI and MCLEAN, Va., March 21, 2018 /PRNewswire/ -- Hilton (NYSE: HLT) and Plateno Hotels Group today celebrated the signing of the 200th hotel in Greater China as part of a master licence agreement, first announced in 2014.
Hampton by Hilton Dalian Labor Park hotel becomes the 200th signing, with nearly 30 having already opened across China. Since launch, a new hotel has been signed on average every six days, with sites located across 120 first and second-tier cities, provincial capitals and popular tourism destinations.
Alan Watts, President, Asia Pacific, said, "We are incredibly proud of the remarkable success of Hampton by Hilton in China and our partnership with Plateno, which has contributed to one in three of all hotels under construction in China carrying a Hilton brand*."
He continued, "This was a new and innovative business model and is going from strength to strength. There remains huge potential for the mid-scale segment in China and, together, we are well placed to capitalize and bring more choice of quality accommodations and Hampton by Hilton's signature hospitality to our guests."
The partnership was first created in recognition that China has a growing demand for the mid-scale hotel market, coupled with a low supply of hotels in that space. Hampton designed a mid-scale hotel prototype to fit top-tier cities in China, serving value-conscious, quality-driven business and leisure travelers.
"Together with Plateno we have proven that Hampton by Hilton can be a great success in China, with exceptional performance and customer feedback," said Qian Jin, President for Greater China & Mongolia, Hilton. "We believe Hampton by Hilton would be a wise choice for any investor, with many having already signed multiple sites."
A consistent interior design aesthetic distinguishes Hampton by Hilton in China as a brand projecting strength, value, fun and comfort. Public areas share the same look and function as Hampton properties outside of the Americas, with welcome and gathering zones, communal tables and on-property amenities, including fitness centers, a 24-hour snack shop and an all day dining restaurant. Every guest enjoys the brand's signature free, hot breakfast and free Wi-Fi in every room.
Plateno's focus on a collaborative, fun-spirited brand culture, one that empowers team members to exceed guest expectations and needs, is similar to Hampton's culture of Hamptonality, the brand's friendly and authentic approach to hospitality.
"We have big plans for Hampton by Hilton and the signing of the 200th project is an important step in the journey, owing to the trust and strong support between Hilton and Plateno," said Ms. Wang Wei, Vice President of Plateno Group and President of Plateno Hampton by Hilton. "In the future, we will keep strengthening our close cooperation with the investors and continuously provide high quality service and product to consumers. Moreover, we will devote ourselves to bringing new surprises to the market in product innovation and service upgrading."
With more than 30 Hampton by Hilton properties due to open this year in China, the next include Hampton by Hilton Harbin Haxi and Hampton by Hilton Shanghai Hongqiao NECC. They join more than 2,300 Hampton by Hilton properties worldwide, as well as more than 450 hotels across Hilton's brand portfolio in China, open and under development.
*STR Global data as of 31 December 2017
About Hampton by Hilton
The number one ranked lodging franchise for the past nine years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,330 properties and more than 237,000 rooms in 21 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, free hot breakfast and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton® Guarantee. Hampton by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com, and connect online at Facebook, Twitter, YouTube and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world's most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can't be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.