Honda Changes Visual Identity (VI) Displays for Power Products Business

TOKYO, Oct 6, 2017 - (JCN Newswire) - Honda Motor Co., Ltd. has announced a change, effective October 1, 2017, to its visual identity (VI) used in communication areas(1) for its power products business. With the change, different sets of VI being used for different categories of power products will be replaced by the Honda logo, which will now be used for all categories of Honda power products. Through the unified use of the Honda logo, which represents the Honda brand and has already been used on various Honda power products, Honda will strive to strengthen the brand of its power products business all around the world.

To date, Honda power products business had been using a combination of the Honda logo and the respective category name as the VI for each product category, ranging from general-purpose engines, generators, tillers, lawnmowers, brush cutters to outboard engines. This type of VI had been in use for a variety of communications tools such as store signs and product catalogues in different languages in different countries.

Such category-by-category VI displays now will be changed to the use of the Honda logo for all categories. Through this change, Honda power products business will promote better recognition and a stronger sense of affinity by customers all around the world to further enhance its brand presence.

In Japan, communications tools will undergo the VI change in sequence, and the replacement of store signs will begin in April 2018.

For marine business, the existing VI combining the Honda logo and the word "Marine" will continue to be used.

With this change in VI, on October 1, 2017 Honda set up a new dedicated brand communication site (URL: ) which is designed to promote customer recognition and sense of affinity toward Honda's power products business.

(1) Communication tools such as catalogues, websites and store signs, which do not include the products themselves.

About Honda

Honda Motor Co., Ltd. (TSE:7267 / NYSE:HMC / LSE:HNDA) is one of the leading manufacturers of automobiles and power products and the largest manufacture of motorcycles in the world. Honda has always sought to provide genuine satisfaction to people worldwide. The result is more than 120 manufacturing facilities in 30 countries worldwide, producing a wide range of products, including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with over 19 million customers annually. For more information, please visit

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