The Hong Kong Pavilion 2017 Participating for the 7th Time at the Frankfurt Book Fair

FRANKFURT, Germany, Oct. 12, 2017 /PRNewswire/ -- "Soaring Creativity -- Hong Kong Pavilion" is co-organized by the Hong Kong Publishing Federation and The Hong Kong Printers Association, and sponsored by the Government of the Hong Kong Special Administrative Region's Create Hong Kong ("CreateHK"). This is the seventh consecutive year that Hong Kong's printing and publishing industries are taking part in the Frankfurt Book Fair.

The Launch Cocktail Party of the "Hong Kong Pavilion" was held on today. During the Party, the organizers introduced this year's highlights of the "Hong Kong Pavilion" and held a ceremony to mark the donations of Hong Kong publications to the International Youth Library. Freshly-made "Hong Kong-Style French Toast" was also served to guests in attendance. The organizers wish that this year's "Soaring Creativity -- Hong Kong Pavilion 2017" project will help Hong Kong publishers and printers explore business opportunities and promote the strength of Hong Kong's creative industries to the world.

This year, the "Hong Kong Pavilion" received continuous support from the publishing and printing industries, and showcased nearly 1,700 publications, printed materials and electronic publications from 65 local exhibitors as exhibits this year. And the theme of the pavilion this year is "Creative Achievements of Hong Kong". To incorporate local creative elements in this project, the organizer invited Hong Kong illustrator Mr. Dragon Ken to be the project's Chief Visual Designer who was responsible for the pavilion's artwork, and incorporating Hong Kong unique culture and customs in the pavilion's design.

Mr. Matthew Yum, Chairman of the "Hong Kong Pavilion" at the Frankfurt Book Fair 2017 expressed his gratitude to the Hong Kong Publishing Federation and The Hong Kong Printers Association for once again organizing the "Soaring Creativity -- Hong Kong Pavilion 2017". And it is a great honour for them to receive a "CreateHK" sponsorship for "Soaring Creativity" projects for the seventh consecutive year. And he believes the "Soaring Creativity -- Hong Kong Pavilion 2017" offers different and insightful angles on the creativity of Hong Kong's publishing and printing industries to visitors from all over the world. Together with the local cultural activities, visitors can gain an all-round experience of what makes Hong Kong so special -- its rich local culture, heritage and lifestyle.

Ray Lo
Phone Number: +852 6332 4864