James Dong, Head of Globalization Corporate Strategy & Development, Alibaba Group on behalf of Lazada Thailand and Akin Li, President of Honor South East Asia mark an auspicious moment to sign a Memorandum of Understanding (MOU) for an official partnership in Thailand, as well as to launch the Honor 7A exclusively on Lazada.
BANGKOK, July 5, 2018 /PRNewswire/ -- Today, Honor has announced the new Honor 7A (RAM 2 GB, ROM 16 GB) budget smartphone in Bangkok exclusively online through Lazada. With its sleek design and modest price-tag, the phone offer powerful features, such as Facial Unlock, dual-lens rear camera, a tall display, Portrait Mode, EMUI 8.0 and so on.
At the Honor Exclusive 7A (RAM 2GB, ROM 16GB) launch, Honor and LAZADA, the leading online shopping and selling destination in South East Asia, expressed willingness to build up a long-term strategic partnership. Both parties believe that future cooperation would bring innovative and enthusiastic products to the new generation.
James Dong, Head of Globalization Corporate Strategy & Development, Alibaba Group mentioned on behalf of Lazada Thailand said: "While we aim to provide a greater and seamless experience to consumers by having good customer service, we also help brands grow and thrive on the platform through marketing solution packages which provides the ultimate competitive advantage with marketing, branding, and sales driven strategies.
For today's collaboration between Lazada and Honor, an authorized brand, we are very excited to offer our consumers an innovative that capture today's lifestyles with wide range of Honor smartphone products, at very affordable prices."
"Honor, as an e-brand, is trying its best to bring relevant products that will match younger generation's demand. It is always great to have partner like Lazada who is the leading e-commerce in Southeast Asia. Honor 7A, with flagship feature but affordable price, is the beginning of our cooperation and more thrilling and technology advanced smartphones would come in the near future. We believe that with further cooperation with Lazada in Thailand market, honor would grow together with Lazada customer base in Thailand," said Akin Li, President of Honor South East Asia.
Popular star Hnong, Thana Chatborirak, joined the event to celebrate the cooperation between Honor and LAZADA, as well as to witness the launch of the new Honor 7A. "I love to hang out with friends and capture moments with pictures, which is why a great smartphone is essential for me. A top-class camera and speaker are the first two features I look for when choosing a phone", said Hnong.
Leaders from honor and Lazada took photos with Thana Chatborirak to celebrate the launch of honor 7A
Key Features of the Honor 7A
Display and Camera
The Honor 7A comes with three different stylish color options -- Black, Blue and Golden with its metal body structure. Honor's recent additions to its lineup have all switched over to an 18:9 FullView display and the Honor 7A continues that trend. The 5.7-inch 18:9 display with a resolution of 1440 x 720 pixel is surrounded by minimal bezels.
In terms of camera, the smartphone comes with a rear 13MP camera. These cameras help in capturing your precious moments with quality pictures. The device also has an 8MP front camera which comes with soft light, with which you can take excellent selfies and make video calls. The smartphone also has features like HDR mode and continuous shooting mode which enhances the picture quality of the camera.
Face and Fingerprint Unlock
The Honor 7A features the increasingly popular face-detection technology which unlock your phone with a simple glance -- this cutting-edge technology is no longer exclusive to flagship models. The 7A surfs the wave of state-of-the-art technologies to provide a superior product experience.
Besides face unlock, the Honor 7A keeps to the fingerprint recognition module, which is designed with self-developed algorithms, quality components, and self-learning capabilities. Each time you unlock your phone with your fingerprint, the module collects and analyzes your data, and becomes more accurate.
88 Decibels High-Volume Technology
Considering the young generation's demand for music experience, the Honor 7A comes with new high-volume technology based on smart AI chips and high-sensitivity speaker components, the volume can reach 88 decibels with a guaranteed sound quality, which is an 80 percent improvement over the Honor 6A.
Preloaded EMUI 8.0 on the 7A
Honor has preloaded EMUI 8.0, which is based on Android Oreo, on the 7A. EMUI 8.0 is the latest system, which provides a powerful safeguard for performance at the software level and a better experience for users.
Three-card Design and Dual Bluetooth
While the mainstream SIM card holder offers a choice between dual SIM and 1 SIM+1 microSD, the Honor 7A features a three-card design that fits two SIM cards and one microSD, meaning users will no longer struggle deciding whether to compromise storage or data usage.
What's more, the Honor 7A supports dual Bluetooth connection so users can, for instance, stay connected to both a sports watch and Bluetooth headset at the same time during a workout.
Battery and Storage
The Honor 7A is fuelled up with a 3000mAh Li-Ion battery which is enough for daily use. The smartphone has an internal storage capacity of 16 GB which can be further expanded up to 256GB using an SD card.
"This strategic partnership between Lazada and Honor will make it easier and more convenient for consumers to access the Honor 7A, which will further strengthens Lazada's position as the leading e-Commerce platform in the region. Lazada is the preferred partner for top global brands who recognize our commitment to offering consumers convenient access to the world's leading brands, and who are looking to see real growth in the region," said James Dong.
With all the flagship features of the Honor 7A, the price is an incredibly affordable THB 3,990. The exclusive online first sale starts from midnight of 8th July at Lazada (http://bit.ly/2MD1jSa), with the after sales service from the same team as Huawei that ensures top quality and service for all consumers.
Search 'Honor 7A' on Lazada and buy Honor 7A exclusively on Lazada from midnight of 8th July onwards and receive a special gift set (limited number available).
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia -- present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 250 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
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