Honor Confirms Expansion to Southeast Asia Smartphone Market

Malaysia First, with Honor 7X - the Most Accessible FullView Display Smartphone

KUALA LUMPUR, Malaysia, Dec. 12, 2017 /PRNewswire/ -- Honor, a young, innovative, and trend-setting brand under the Huawei Group, today introduced the Honor 7X, the latest member from its X-series range, to Malaysia, opening the new chapter of Honor's global journey into Southeast Asia.

More about Honor and its SEA plan

Honor is a smartphone brand originally established by Huawei Group in 2013. While after only a few years of its birth, it is already setting record in China as well as international markets. During Singles' Day Sales in China, which just ended one month ago, Honor generated over RMB4.02 billion (approximately US$605 million) revenue on China's largest e-commerce platform. It has also become the top 1 online smartphone brand in China, according to the market research firm Sino.

Moreover, Honor has already established its footprints in various developed regions ahead of its main rivals, including the Western Europe, the Nordics, Eastern Europe, and North America.

"Honor is a trend-setting brand born for digital natives, all the products made by us are aiming to be pioneers in three key areas: new technology offering, aesthetics design, and the accessibility for young generation," said George Zhao, President of Honor. "I'm thrilled to announce that we are now officially landing ourselves in Southeast Asia, which will be our strategic markets in coming years. With the debut of Honor 7X in Malaysia, it is just the very beginning of our journey to Southeast Asia. In the near future, we aim to bring Honor closer to our fans in other key markets such as Vietnam, Indonesia, Philippines, Myanmar, Singapore and so on."

During the launch event in Kuala Lumpur today, Honor has announced a series of strategic partnerships with key industry players, including DJI, the market leader in easy-to-fly drones and aerial photography systems; IGG, a renowned video game developer and publisher; Grab, the technology company that offers ride-hailing and logistics services through its app in Southeast Asian nations; and Mobile Legend, one of the most popular mobile games in Southeast Asia.

"Honor is committed to setting up close engagement with our audience - the young generation and the ones who are young at heart, in their language and at their preferences, not just invest heavily in advertising or costly sponsorships," added George Zhao, "all the partnerships we initiated are designed to fit into young people's lifestyle, so as to offer them the best product and brand experience. We are determined to bring the best of Honor's brand DNA to Southeast Asian markets soon."

About Honor 7X

Stunning FullView Display

Featuring a stunning FullView Display and a 5.93-inch edge-to-edge, bezel-less screen design, Honor 7X provides outstanding display quality with a super-high screen-to-body ratio (18:9), allowing mobile gamers to see more when in the midst of the action.

Professional Photography

The dual-lens 16MP + 2MP rear camera captures people and scenes in the highest definition. With Phase Detection Auto Focus (PDAF) and the latest algorithms, it enables focusing in as fast as 0.18 second.

Other premium features with great accessibility

The device also packs a range of other superior features, including a powerful octa-core Kirin 659 and graphics processing unit (GPU), together with a solid 3,340 mAh battery life. Honor 7X promises high price-performance value with an uncompromising commitment to product quality at RM1,099, and will be available for purchase in Malaysia from December 22.

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

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