Honor Crowned Dual-Champion of '618' Shopping Festival

Honor expects to achieve over 150% growth in overseas market in 2018

HONG KONG, June 21, 2018 /PRNewswire/ -- Honor, a trendy, young and innovative smartphone brand, is crowned dual-champion during JD's 618 Shopping Festival, one of the biggest country-wide online sales events in China. Honor achieved the highest cumulative sales volume over the period of the festival and is ranked first in terms of daily sales volume on June 18 in the smartphone category.

Honor - The True Champion
Honor - The True Champion

Honor has grown at an unthinkable speed globally. Globally present in over 74 countries, Honor expects to achieve over 150% growth in overseas markets. In India, one of the fastest-growing markets, Honor ranked number 5 in terms of market share. In Russia, according to data released by Growth from Knowledge (GfK), Honor has been the top 3 smartphone brand in sales volumes for 12 consecutive months and has gained over 10% market share since February this year.

This year, the smartphone giant's latest flagship AI-powered handset, the Honor 10, recorded a sales volume at over 1 million after a short one month of its China initial launch in April and one week after the London global launch in May. The overseas sales volume of the Honor 10 exceeded 100,000 within the first month, which broke the sales record of the flagship smart phones. This record-breaking sales figure has been achieved in markets specifically where Honor 10 is immediately available for purchase following the global launch on May 15. In the UK, Honor 10 has become the newly launched Bestseller on Amazon UK in the unlocked Phone category. On hihonor.com, Honor's official website, all the pre-prepared stock was sold out in the first week after the launch in every single one of the five countries where it is available, including UK, France, Germany, Italy and Spain.

In China, its home market, Honor continues to occupy first place among smartphone e-brands in terms of revenue and sales volume. Honor has constantly scored big in China's largest online shopping festivals. In another major online shopping festival, the Singles' Day, on November 11 last year, Honor generated over RMB 4.02 billion in revenue on Jingdong (JD.com) and Alibaba (Tmall.com).

About Honor

Honor is a leading smartphone e-brand. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:


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