Honor Soon to Arrive in Indonesia, Bringing Three Unrivalled Smartphones to the Fast-growing Young Market

Honor to Dazzle Indonesia with the Best of Fashion, Gaming and AI

JAKARTA, Indonesia, March 23, 2018 /PRNewswire/ -- Honor, the fast-growing, young, trend-setting smartphone e-brand is taking another major step in its global expansion journey to land in Indonesia. Born for the digital natives, Honor is introducing its unique product experience and innovation to young generation in Indonesia. To celebrate the entry to Indonesia, Honor is bringing three of its unrivalled products with premium performance to the market at the launch event on 27 March in Jakarta.

"Honor is going big in Southeast Asia this year. Indonesia, with its vast young population and rapid growth in mobile internet users, is undoubtedly one of our key targeted markets. We are excited to play an influential role in this region and see what Indonesian consumers make of Honor's unique brand DNA. Be prepared to be dazzled by Honor's best devices at accessible price points," said George Zhao, President of Honor "Like Honor, Indonesia is full of potentials. We are confident Indonesia will grow as rapidly together with our brand."

As a young four-year-old brand, Honor is growing at an unimaginable speed globally. In a short few years, Honor has expanded to 74 countries and accumulated over 80 million fans worldwide. Honor has surpassed all e-brand smartphone players in China from January to December in 2017 in terms of both sales volume and revenue, according to an independent market research firm Sino. Beyond China, Honor has shown strength and popularity among consumers, with outstanding sales during the Black Friday shopping season in Europe and the US. Honor also realized incredible market share growth, ranking the 3rd largest in Russia, and the 1st in Finland.

Riding the momentum, Honor is bringing unrivaled products with unbeatable price to the consumers in Indonesia. The three star products that will be launched are the Honor 9 Lite, the Honor View 10 and the Honor 7X.

Honor 9 Lite - The Fashion Icon

The Honor 9 Lite is the sleekest and most stylish device there is and its quad cameras are perfect to record your lively moments. Featuring exquisitely designed 2.5D glass and 5.65-inch edge-to-edge FullView HD Display, the Honor 9 Lite is a fashion statement. At Paris fashion week early this month, the Honor 9 Lite dazzled the fashion world with its first-ever fashion brand partnership with KOCHE, another brand passionate to inspire the young spirits.

Honor View 10 - The AI-powered Smartphone

Get a taste of the power of AI with the Honor View 10. The Honor View 10 offers cutting-edge AI technology and ultimate superb performance. Equipped with a Neural-Network Processing Unit (NPU) to deliver AI features and performance and a Kirin 970 chipset that enables faster and better performance, the Honor View 10 is an absolute winner, having been awarded a list of "Best of CES" awards from media in January.

Honor 7X - The Ultimate Gaming Monster

The Honor 7X is irresistible in terms of both performance and pricing. Equipped with the powerful octal-core Kirin 659 and graphics processing unit (GPU), coupled with FullView display, the Honor 7X is the perfect competitively-priced gaming monster. Its track record speaks for itself. In our home market, the Honor 7X 300,000 units of sales within the first two hours of sale on Tmall.com during "Singles' Day" sale in November last year. As of today, a total of 40 million units of X series smartphones were sold worldwide.

Honor's entry into Indonesia is supported by a number of Honor's trusted partners, including Bigo live, the popular live-stream app; Joox, the trendy music-streaming app; Camera 360, the fun selfie sticker camera app; live broadcasting platforms Live.me and Nonolive; Cube TV, the live-stream gaming community; and popular battle royale game Rules of Survival. More details on the collaborations will be revealed soon. Stay tuned with Honor for the launch event on Honor Indonesia Facebook page https://www.facebook.com/HonorID/!

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:

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Burson-Marsteller Hong Kong
Miranda Xie