Hospitality most attractive industry to work in

Hospitality most attractive industry to work in

SINGAPORE - The hospitality and recreational services sector is Singapore's most attractive sector to work in, according to a Randstad survey.

Most attractive industries to work for 2013

Despite the industry struggling to attract talent, it has been ranked most attractive for the second year running.

The next most attractive industries are transport and logistics, and banking and financial services sectors.

The survey of 4,500 employees in Singapore found 32 per cent of respondents view the hospitality and recreational services industry as one that offers a pleasant working atmosphere, 29 per cent perceive it to provide interesting job content and 18 per cent believe it offers good training.

Randstad Country Director for Singapore, Mr Michael Smith said the sector attracts people with a desire for an exciting and fast-moving career, but also those who are looking for something that offers them flexibility.

"This industry is booming - 14.4 million tourists visited Singapore last year and with the development of more attractions and hotels in Singapore, the country's tourism and hospitality sector is set to grow further.

"With this growth comes heightened competition for talent. It becomes more important for companies in the industry to shape their employer brand and understand the motivations of jobseekers in order to attract talent into the workforce.

"Employers who adapt to the needs of their potential and existing employees, and offer them entitlements such as professional development and training, financial rewards and job security will be able to position themselves as an employer of choice," Mr Smith said.

Jobs in the hospitality and recreational services industry can be as wide ranging as event planning, hotel management, sales consulting, services and housekeeping, through to marketing, human resources, accounting, IT and corporate services.

Mr Smith said the findings also highlight the positive outcomes of Government's initiatives to continue attracting and retaining talent in the hospitality and recreational services industry.

"Measures such as the 'Job Flexibility for Productivity' initiative and the introduction of trainings for industry professionals are contributing to the continued appeal of the hospitality and recreational services industry."

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