From #IamYourValentine to #FoolinLove: Tik Tok Sparks Viral Short Video Trends in the Philippines and Across Asia

- After receiving 294,000 "hearts" (likes) for his charming #iamyourvalentine video in February, Korean actor Yoo Seon Ho entertained his 320,000 fans again with a hoaxing yet cute video hashtagged #foolinlove for April Fool's Day on Asia's most popular short video platform Tik Tok.

- Top Philippine YouTuber and influencer RIVA and Pam Swing, joined by over 16,000 Tik Tok users, took on the same challenge and generated 15 million views in 48 hours.

MANILA, April 5, 2018 /PRNewswire/ -- Tik Tok, a short video platform designed for a new generation of creators, has brought to the Philippines a viral video challenge named "Fool in Love".

Launched on April Fool's Day, Tik Tok users across Asia posted hoaxing yet heartening videos hashtagged #foolinlove in which users playfully posed putting their chin on a hand in a variety of unexpected and amusing scenes. The Korean actor Yoo Seon Ho creatively used ketchup and French fries to simulate a crime scene, while Popular Filipina blogger Riva Quenery told a surprising but sweet story through her 15-second performance.

Within 48 hours of the challenge being launched online, over 16,000 users across Asia created videos in the meme, with a total of over 15 million views. The #foolinlove Tik Tok video clips have been shared more than 240,000 times on Facebook, Instagram and other social networks.

The trend was originally started by South Korean superstar Lee Jong Suk on Tik Tok for Valentine's Day. His video, hashtagged #iamyourvalentine, featured the Korean actor putting his chin on a hand and giving a heart-warming smile in multiple scenes. The cute video earned him over 680,000 'hearts (likes)' on Tik Tok within a week and prompted more Korean stars to take up the challenge on Tik Tok, including Nam Joo-hyuk, BlackPINK, Yoo Seon Ho and others.

Celebrities #FoolinLove on Tik Tok Celebrities #FoolinLove on Tik Tok

The popularity of the trending video meme is attributed to Tik Tok's amazing features that make it easy for anyone to shoot and edit 15-second videos on their smart phone. Tik Tok offers a series of stunning special effects powered by artificial intelligence. Users can apply cool features, such as real-time beautification filters and hair coloring filters, or cute 3D stickers and props to create magical scenes and funny videos with friends and even pets.

Since its launch, Tik Tok has become a phenomenon in multiple Asian markets, including China, South Korea, Japan and Thailand. Tik Tok topped the iOS App Store in Thailand and Japan within 6 months since the app was launched in those markets. In South Korea, the app ranked the first in the "Video Players" category on Google Play Korea. 

Videos of the Tik Tok trending challenge #foolinlove:

Yu Seon Ho - #foolinlove RunningMan - #iamyourvalentineRIVA - #foolinlove Pam Swing - #foolinlove

About Tik Tok

Designed for the new generation of creators, Tik Tok allows users to quickly and easily create unique 15-second short videos with one-of-a kind effects to share with friends and the world. Whether it's dance, comedy, free-style or performance, creators are encouraged to let their imagination run wild and set their expressions free.

Download the app: 


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