IMAX ROARS TO HKD $1.1 MILLION WITH FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE RELEASE UPON HK THEATRE REOPENING, CAPTURING A WHOOPING 16% OF OVERALL WEEKEND BOX OFFICE

IMAX ROARS TO HKD $1.1 MILLION WITH FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE RELEASE UPON HK THEATRE REOPENING, CAPTURING A WHOOPING 16% OF OVERALL WEEKEND BOX OFFICE

HONG KONG, April 25, 2022 /PRNewswire/ -- Theatres in Hong Kong reopened on April 21 after a more than three- month closure, with the release of Fantastic Beasts: Secrets of Dumbledore. All five IMAX cinemas across Hong Kong captured an impressive 16% of overall weekend box office, delivering HK$1.1 million (US $ 140,000) with an estimated 60% occupancy rate and a franchise-high indexing record, despite a 50% capacity restriction for cinemas. 

Fantastic Beasts: Secrets of Dumbledore marks the third film of the franchise. The record indexing was nearly three times that of its previous installments, demonstrating the strong demand for the IMAX theatrical experience. The robust performance highlights the appeal for IMAX's differentiated offering and Hong Kong's broader social demand to return to theaters for out of home, entertainment experiences.

More Hollywood blockbusters are set to be released in IMAX cinemas across Hong Kong, including The Batman (April 27th), Doctor Strange in the Multiverse of Madness (May 4th) and Top Gun: Maverick (May 26th). The strong tentpole lineup is set to fulfill consumers' pent-up demand for a differentiated theatrical experience and facilitate Hong Kong's film market recovery.

About IMAX China

IMAX China is a subsidiary of IMAX Corporation, and was incorporated as a limited liability company under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. Shares of IMAX China trade on the Hong Kong Stock Exchange under the stock code "1970."

About IMAX Corporation

IMAX Corporation, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX Corporation is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2021, there were 1,683 IMAX Theater Systems operating in 87 countries and territories, including 1,599 commercial multiplexes, 12 commercial destinations and 72 institutional locations. On October 8, 2015, shares of IMAX China, a subsidiary of IMAX Corporation, began trading on the Hong Kong Stock Exchange under the stock code "1970".

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about IMAX Corporation can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

 

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