Kada Story Attended 2018 BIBF Digital Publishing Forum upon Invitation, Focusing on Building a New Ecosystem for Chinese Children's Digital Reading
HANGZHOU, China, Sept. 4, 2018 /PRNewswire/ -- From August 23 - 24, the 2018 Beijing International Book Fair (BIBF) Digital Publishing Forum was held in Beijing. Informally known as the indicator of the global digital publishing industry, this event invited John Wiley & Sons, Inc., one of the world's leading technology publishers, and Springer Nature, one of the world's largest book and academic journal publishers, Amazon Web Services (AWS), Microsoft and other organizations to focus on the current leading topics including digital publishing business models and digital publishing marketing. The forum provided a platform for participants to understand the latest news and developments in the international digital publishing industry, and to carry out international exchanges and cooperation. Kada Story was the only content platform for children in China that was invited to the forum, and Ms. Sally Xie, its CEO and founder, gave a keynote speech at the Forum.
In her speech entitled "How to Build a New Ecosystem for Chinese Children's Reading in the Digital Era", Sally Xie analyzed the current state of the rapid development of Chinese children's digital reading and shared Kada Story's model and achievements in promoting digital publishing for children. With the booming development of the digital reading industry for children in China, many children's content providers worldwide have started laying out their vision for children's digital publishing. Kada Story, with a comprehensive content system and strong technical strength, has established links to both Chinese and foreign publishers, promoting the common development of the global publishing industry.
In the aspect of content research and development, Kada Story has built a system of content selection covering five major areas including self-growth, social awareness, scientific exploration, arts and language in accordance with the underlying logical science of children's early education. It strives to add more educational value to the content, and invites experts to interpret the content. By digital recreation, Kada Story provides various daily life and cultural scenarios for the stories, which Kada Story helps its readers better understand the meaning of. Catering to the preferences of parents and children for different forms of content, Kada Story offers both digital picture books and audio stories, which allows children to read while listening and promotes the spread of content in a way that caters to popular tastes.
In the aspect of techniques, Kada Story mines the value in data. On the one hand, Kada Story relies on a powerful content library to extract multi-dimensional features of the content and tags them digitally. On the other hand, Kada Story analyzes and sorts user data and the performance data of works with intelligent algorithms, making it possible to dovetail books with readers. It provides personalized services for children, and increases user conversion rates and reduces customer acquisition costs for content publishers. It is noted that Kada Story can offer both user data and the performance data of works to content providers, which can help them better understand their users' needs, thus promoting efficient and high-quality publishing.
Kada Story has gradually constructed a new digital reading ecosystem for Chinese children through in-depth research of both content and technology, which has led to a wider spread of many picture books that have received international awards (e.g. the Hans Christian Andersen Award, Golden Apple Award at the Biennial of Illustrations Bratislava, and US Caldecott Medal), and world-renowned IPs (e.g. Super Wings and The Octonauts) in the field of Chinese children's digital reading. Kada Story has won the recognition of many domestic and foreign content publishing companies.
Kada Story has already cooperated with the Walt Disney Company, the global mass media and entertainment conglomerate, to customize the Disney Digital Picture Books for Chinese children's elementary reading, and at the same time, has become one of the few platforms in China that offer rich Disney digital content. At the Fair, Kada Story also signed a content cooperation agreement with Groupe Bayard, the largest children's book publishing group in France, to jointly develop its digital publishing business in the Chinese children's reading market. It has also cooperated with SmartGames Limited (SG Studios), the world's leading IP authorized operator, to develop a digital picture book for Peep and the Big Wide World, an Emmy-award winning children's animation program. Kada Story has also cooperated with Children's Fun Publishing Co., Ltd. to officially release their joint work Rainbow Chicks and Good Habits.
Sharing a platform with representatives of top global organizations such as John Wiley & Sons, Inc., Springer Nature, AWS, and Microsoft proves that Kada Story's business model and operational achievements have already had certain international influence, and its cooperation with famous domestic and foreign content organizations such as the Walt Disney Company, Groupe Bayard, SG Studios, and Children's Fun Publishing Co., Ltd. is enhancing its international status.
The attendance of Kada Story at the international event of the 2018 BIBF Digital Publishing Forum is an opportunity for Chinese children's digital reading platform to go global, and also for the world's high-quality children's content to enter Chinese market. As of August 2018, Kada Story has over 10 million users from more than 160 countries and regions around the world.
Kada Story carefully selects stories worldwide and serves children around the world. By cooperation with more children's content publishers at home and abroad, Kada Story hopes to break the existing chain with the Internet, bring the best content to Chinese children, and let children from all over the world experience the charm of Chinese culture. "Kada Story is a successful 'STORY'. It not only finds the problems but also creates multimedia digital solutions to children's elementary reading," said Mr. Robert E. Baensch, the moderator and consultant of the 2018 BIBF Digital Publishing Forum.
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