They had an idea.
The world liked their idea so much that this group of Singaporeans raised US$100,000 (S$125,000) in just 10 minutes on crowd-funding site Kickstarter.
And it all started with a simple plastic container - or the lack of, really.
Mr Tsang You Jun, 25, was actually trying to get his hands on a container of a certain size and dimension - and an extensive search had been fruitless.
He then approached two friends, Mr Roger Chang, 24 and Mr Brendan Goh, 26, and asked them whether it was possible to simply create one from scratch with a 3-D printer.
The rest, as they say, was serendipity.
The guys researched it, found that it was not only pretty possible but there was a possibility that 3-D printers could be put into each home.
Mr Chang roped in his former business lecturer at the National University of Singapore, Adjunct Associate Professor Neo Kok Beng, 48, to provide advice on business strategy.