Lazada and Realme Sign MoU as Both Strengthen Partnership to Win Young Indonesian Market

JAKARTA, Indonesia, Sept. 28, 2018 /PRNewswire/ -- Today, Lazada, the leading e-commerce destination in Southeast Asia, signed an official MoU with Realme, the best balanced smartphone manufacturer, which integrates strong performance and stylish design, as well as affordable 'technology and beauty', as both strengthen their strategic partnership in Southeast Asia, where their phone is available to purchase exclusively through Lazada.

Lazada and Realme Sign MoU for Strategic Partnership in Indonesia
Lazada and Realme Sign MoU for Strategic Partnership in Indonesia

Alessandro Piscini, CEO, Lazada Indonesia, said, "Lazada is honored to be the e-commerce platform that carries this ultra-intelligent phone Realme. Both share the same commitment to providing customers with the best and most fitting products available currently in the market, with sheer accessibility and affordable pricing. This partnership also solidifies Lazada's commitment to partner with simply the best regional and global brands, bringing an assortment of useful products for the betterment of customer life quality."

The Realme brand focuses on providing mobile phones that integrate strong performance and stylish design, bringing young people an intelligently joyful life featuring affordable technology and beauty. Realme provides products that can be defined as 'power meets style', which effectively means a harmonious integration of strong performance and trendy design that answers young generation's desires for a wholesome great gadget. 

Josef Wang, Marketing Director, Realme Southeast Asia, said, "Conducting strong partnership with partners both globally and locally, is one of our key business strategies that we are committed to. Lazada is the premier e-commerce platform in Indonesia, with one of the largest networks of customers and most comprehensive distribution channels in the archipelago. Together, we conduct an in-depth, strategic level, exclusive partnership with Lazada Indonesia, to provide the best products for the young generations, not only in terms of pricing architecture, but also in the best go-to-market strategy and approach. 

Realme's signature product, the Realme 2 Series, will be launched simultaneously online in Indonesia, Thailand, and Vietnam on October 9, 2018, on LazMall. This shows LazMall's commitment to providing 100% original products with 1-day delivery service with 15-days return policy. Currently, Lazada and Realme are conducting a pre-launch marketing campaign for all customers to partake in. 

"Southeast Asia is one of the most important overseas market for Realme, and Indonesia is simply the biggest market in Southeast Asia. We bring up a strategic concept, which means the practice of conducting business in compliance with laws and regulations, with insights from our gobal R&D and design resources," added Josef. 

"I firmly believe that Lazada is the perfect partner for Realme, particularly in entering the exciting market such as Indonesia. Lazada is committed to continually assisting Realme to win the nation's smartphone market share through our capability, credibility, capacity, and our wide network of distributions," said Alessandro. 

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