HONG KONG, Dec. 14, 2018 /PRNewswire/ -- 30 November 2018, Lifeng Liu, Chairman and CEO of Ipsos China was invited to ECI Festival and won "2018 ECI Business Innovator of the Year" in Beijing.
Innovator — Lifeng Liu
2018 ECI Business Innovator of the Year is hosted by ECI Awards which aims to commend excellent representatives who have made outstanding contributions to Chinese innovation and promoted the development of the industry, setting an example for the industry and letting Chinese innovation have a global reach. Previous winners of this award include Xiaosong Gao, Chairman of Alibaba's Music Strategy Committee; Lei Xu, CMO of JD Group; Yi Zhou, Vice President & CMO of IBM Group, et al.
This September, Lifeng Liu won "2018 The Innovator 25" award in Asian-Pacific region issued by The Holmes Report, which has established as an important barometer of marketing and communications innovation. At the same time, 24 other people won the prize, including Glory Cheung, Chief Brand Officer of Huawei, and Rebecca Kuo, ABI's Senior Public Affairs Director in the Asia-Pacific region.
Embracing the MarTech era and leading changes with innovation
Lifeng Liu has led Ipsos China to initiate a series of changes with innovation and achieved remarkable achievements.
As the ECI Awards organizing committee appraised, Mr. Liu, Chairman and CEO of Ipsos China, shoulders an important mission to transform market research from traditionally being based on survey data to universal data. In 2018, Lifeng Liu led Ipsos China on how to use the power of MarTech, be people-oriented, empower business decision-making through insights, and reshape digital relationship with consumers.
Under the leadership of Lifeng Liu, Ipsos China set up a strategy consulting team — Strategy3, which has created a closed loop of "Data - Insight - Action" through the four pillars of universal data, technology-driven, insight and consulting. Ipsos has also further expanded its service scope, which involves 15 areas, such as fast moving consumer goods, information technology, communications, medicine, automobiles, financial insurance, and pan-entertainment, and provides 14 kinds of services for clients, such as qualitative service, brand management, market and consumer understanding.
In the future, Lifeng Liu will continue to lead Ipsos China to deeply participate in the business processes of clients in the closed loop of marketing, and help clients realize the continuous growth of business value. Under his leadership, Ipsos China will organize committees on big data and intelligent marketing which aim to build the partnership between data owners and data users and maximize the combination and utilization of different resources to support Ipsos China's further development.