LIXIL Celebrates Success of American Standard 'Shower for Good' Benefit Sale

LIXIL Celebrates Success of American Standard 'Shower for Good' Benefit Sale

Sales proceeds from 3,448 GENIE Hand Showers donated to UNICEF to help children access a clean and safe toilet.

SINGAPORE, Dec. 18, 2018 /PRNewswire/ -- On December 15, 2018, four countries in Asia -- India, Indonesia, Philippines and Thailand -- held a simultaneous benefit sale of American Standard GENIE Hand Showers, with 100% of proceeds donated to the LIXIL and UNICEF 'Make A Splash' and UNICEF India WASH programs. Both programs aim to help disadvantaged children live healthier lives through access to basic sanitation.


The 1-day benefit sale, fittingly named 'Shower For Good', sold a total of 3,448 units of GENIE Hand Shower across the four markets. Through their purchase, consumers are helping disadvantaged children to live healthier lives through access to basic sanitation, such as an appropriate toilet. Toilets are proven to help boost children's survival rates, make communities healthier and more productive, and even improve a child's chances of attending school.

By 2021, the LIXIL and UNICEF 'Make A Splash' program will have contributed to global efforts to improve basic sanitation for 250 million people around the world. LIXIL, through its brands like American Standard, and together with the help of its consumers is helping to improve sanitation around the world.

Placing comfort, hygiene and aesthetics at its forefront, the award-winning GENIE Hand Shower by American Standard boasts better water pressure performance because of an especially designed water channel and 120 micro spray holes that ensure a robust water flow, even under a low pressure. In addition, users can also look forward to a visibly clean shower experience. Sporting a rarely seen translucent shower face, GENIE Hand Shower is also revolutionary in its product design that prompts users to clean the slime and mineral deposits to ensure they are getting clean water for their shower session even after long-time use.

"For people living in certain parts of Asia, water pressure and scarcity are daily issues. GENIE Hand Shower is truly able to make a difference in your everyday life, in a sustainable way," comments Bijoy Mohan, CEO Asia Pacific LIXIL. "We are a very consumer-centric organization, with a unique understanding of our consumers' lives. It drives us to create truly differentiated products that are purposeful for everyone, like the GENIE."


As one of the most iconic brands in sanitary wares, American Standard has earned the trust of its customers by constantly delivering style, quality and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.


LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including LIXIL, GROHE, American Standard, INAX, and TOSTEM. Over 70,000 colleagues operating in 150 countries are proud to make products that touch the lives of more than a billion people every day.

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL's portfolio of businesses.

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