MACEOS Holds Business Events Forum (BEF) 2019 at Kuala Lumpur

MACEOS Holds Business Events Forum (BEF) 2019 at Kuala Lumpur

Forum to sharpen industry players' acumen for latest trend of festivalisation

KUALA LUMPUR, Malaysia, Oct. 9, 2019 /PRNewswire/ -- Malaysia will be welcoming one of the country's most anticipated homegrown event for the third time, the Business Events Forum (BEF) 2019. The event which is organised by the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) since 2016, is dedicated to enriching the nation's business events industry.

Don’t miss the chance to sign up and experience the freshly curated content of BE Forum 2019
Don’t miss the chance to sign up and experience the freshly curated content of BE Forum 2019

This year, BEF 2019 will be taking centre stage at the country's biggest venue, the Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur on the 23 October. The event is expected to draw 400 delegates locally and regionally.

Undertaking the theme BE Memorable, BEF 2019 will largely focus on the mega trend of festivalisation and innovation, seen increasingly impacting the business events industry.

"Festivals are highly changing the way events are being done, it is redefining conferences, exhibitions and other events as it relates and connect people from different walks of life in one impactful gathering. The contents of festivals are powerfully engaging, giving the experiential phenomenon for both businesses and individuals to create an energy that churns opportunities," said Dato' Vincent Lim, President of MACEOS.

BEF 2019 will be channelling the knowledge of festivalisation and more through three highlight sessions including BE Inspired which introduces the topic itself and BE Innovative, to give delegates the opportunity to hear about ground-breaking solutions from experienced speakers. The final session BE Youth is dedicated to the future players of the country. Under this session, the youth of the industry will be given a chance to share and pitch their ideas to seasoned mentors.

The Forum will feature both local and international speakers, with Kamarul Bahrin Haron, Vice President & Deputy Editor-in-Chief of Astro Awani as the keynote speaker. Kamarul who has participated actively in renowned world class events like the World Economic Forum as a journalist and moderator will be presenting his insights under the topic BE Evolution: Content & Festive Play.

Alongside other prominent speakers, Kamarul will be touching on topics such as innovation and owning one's Intellectual Properties (IPs) as he continued, "For Astro Awani, our Content & Festive Play is a clear unique selling proposition of our IPs and this has catapulted us practically overnight from just a media organisation to also a new but fast-growing business events player. I believe partnering with bigger and more experienced Business Events companies and professionals can even bring the whole industry in Malaysia to another level. And sharing the knowledge is the best way to see success across industries. I look forward to meeting everyone at BEF 2019."

Apart from idea generation and knowledge sharing, the BE Marketplace is where businesses and companies can exhibit and promote their services and products to those attending the Forum.

Delegates will hear from a list of credible speakers who have profound clout and expertise, in addition to the keynote speaker:

  1. Eric Schmidt, CEO of EventBank
  2. Lee Mark, COO of Hot Shoe Show and Co. Sdn Bhd

Since inception, BEF has been attracting delegates comprising of C-levels from the industry including suppliers, entrepreneurs, congress and exhibitions organisers, educators, hospitality operators and owners, innovators, airlines and leaders in the business events industry offering networking opportunities for all delegates.

Besides the BE industry players, this curated forum is also recognised and attended by the senior personnel from the Government, Government-Linked Companies (GLCs), Government Agencies, Non-Government Organisations (NGOs) and organisations from the private sector who are interested in business tourism.

For registration and more information on the forum, visit For exhibition opportunities or sponsorship packages, email or call the BEF2019 Secretariat at +60-82-555189.

PR Newswire is the official news distribution partner of the Business Events Forum (BEF) 2019.


Back in 1990 when Business Tourism was hardly recognised by many, the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) was incepted with the objective of developing and raising the standards of the Business Events (BE) industry nationwide. With nearly three decades of upholding the industry, MACEOS has evolved over the years but continues to play its strong role in strategically reforming BE. The Association is the mandated representatives of its members who hail from various business establishments including professional exhibition and conference organisers, venue providers, destination management and event management companies to other affiliated members include stand contractors, AV, logistics, airlines, travel & tours and more.

MACEOS initiates constructive growth through various activities that focuses on industry development, business facilitation and building human capital for the future. Positioning itself as the "Voice" of the industry, MACEOS will be driving efforts to represent BE players holistically by promoting Innovation, Development, Advocacy and Education.

Malaysian Association of Convention and Exhibition Organisers and Suppliers

Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur

Media Contact:
MACEOS Secretariat
Ms. G'ny Chin
Senior Manager
Mobile: +60-12-319 0911

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