agoda's Travel & Tech Study reveals enjoying food and scenery as the most popular travel activities for Australians, whilst it's the last call for drinking
SYDNEY, Oct. 11, 2017 /PRNewswire/ -- agoda, the world's largest accommodation booking platform, has revealed in its latest Travel & Tech study that 'food and dining' (64 per cent) and 'nature or scenery' (63 per cent) are the most popular activities among millennial Aussie travellers.
Turning the Aussie traveller stereotype on its head, only 20 per cent identified 'bars and nightlife' as a preferred travel activity.
Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with 'sun, island, beach' (61 per cent) rounding out the top three preferred travel experiences. Close behind were 'tourist attractions' (60 per cent) and 'local culture and lifestyle' (55 per cent).
The least popular holiday activity for Aussies was 'wellness and health treatment', with only 14 per cent of respondents identifying it as a reason for travel.
Andrew Edwards, Global Director for Brand and Communications at agoda, comments:
"Australia is a nation of foodies and its major cities are thriving melting pots of food and culture. Our research indicates that Aussies are using this passion for food to experience more and more of the country."
About the research
The quantitative online survey was commissioned by agoda, with responses from 1,149 Australian respondents aged 18-64. Data was collated between 27 February and 17 April 2017.
agoda (Nasdaq:PCLN) is one of the world's fastest-growing online travel booking platforms. agoda is committed to delivering the best holidays, at the best prices. With a network of over one million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveller reviews, Agoda helps other travellers find and explore new experiences in new destinations. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by the Priceline Group -- the world's largest seller of rooms online. agoda is headquartered in Singapore, with offices in major cities across over 30 countries.