- Nexen Tyre strikes official partnership with premium Australian football club to increase its footprint in the Oceania region
- The company plans to expand its brand exposure through numerous marketing activities utilizing its partnership rights
SEOUL, South Korea, Oct. 2, 2017 /PRNewswire/ -- Nexen Tyre, a leading global tyre manufacturer, has announced a three-year partnership with Melbourne City FC in Australia's A-League, commencing with the 2017/18 season.
Through this partnership, Nexen Tyre's logo will appear on Melbourne City FC's away kit sleeve and on the front of its travel kit, in addition to the club's training kit, which has featured the Nexen Tyre logo since last April.
Melbourne City FC is the second club in the City Football Group to partner with Nexen Tyre, after its sister club Manchester City Football Club (Manchester City) of the English Premier League announced a partnership extension back in March. As the Official Sleeve Partner of Manchester City, Nexen Tyre has extended its partnership platform with the Group by also partnering with Melbourne City FC to increase its brand awareness within the Australian market.
Nexen Tyre plans to take a step closer to Australian fans and consumers through its partnership with the popular domestic team.
"We're very excited to serve as the official partner of the Melbourne City FC for the upcoming seasons. This gives us the unique opportunity to reach out to the many football fans in the Oceania region, which is very significant for our business," said James Lim, Managing Director of the Nexen Tyre Sydney office. "At Nexen Tyre, we are continually striving to expand our brand globally, and sports marketing partnerships with leading organizations like Melbourne City FC are an important part of our efforts."
As the Official Partner of Melbourne City FC, Nexen Tyre plans to execute a variety of marketing activities using the Club crest, logo and player image rights. In addition, football fans from Oceania and around the world will be able to see the Nexen Tyre logo appear on the LED perimeter boards and jumbo screens within AAMI Park, the home of Melbourne City FC.
Nexen Tyre's partnership with Melbourne City FC is representative of the company's plans to further expand its business in the Oceania region, as well as accelerate the company's presence in the global market by increasing its brand exposure. Nexen Tyre's Sydney office will also leverage this partnership with Melbourne City FC to boost its local sales and marketing activities.
Melbourne City FC's first match of the A-League 2017/18 season will be held at AAMI Park on October 6.
About Nexen Tyre
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tyre, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tyre produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tyre supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.