NICE Expo 2017: An Ideal Promotion & Growth Platform for the Wellness Industry

KUALA LUMPUR, Malaysia, Oct. 16, 2017 /PRNewswire/ -- The Wellness Cluster at the National Innovation & Creative Economy Expo 2017 (NICE 2017) has successfully concluded today, attracting a total of over 8,000 visitors and generating sales worth RM30,000 from 12 to 16 October. Championed by Malaysian Bioeconomy Development Corporation (Bioeconomy Corporation), the Wellness Cluster featured 17 exhibitors, 62 booths and 32 participating companies who showcased their latest innovations, products, services and activities related to the wellness industry.

Members of the media interact with Chief Executive Officer of Bioeconomy Corporation, Dr. Mohd Shuhaizam Mohd Zain during a special networking session on the last day of NICE Expo 2017 at the Wellness Cluster.
Members of the media interact with Chief Executive Officer of Bioeconomy Corporation, Dr. Mohd Shuhaizam Mohd Zain during a special networking session on the last day of NICE Expo 2017 at the Wellness Cluster.

Chief Executive Officer of Bioeconomy Corporation, Dr. Mohd Shuhaizam Mohd Zain said that the vibrancy of the Wellness Cluster's exhibition and activities contributed to strong public interest, besides creating business opportunities for local entrepreneurs.

"Based on the number of visitors and positive feedback, the Wellness Cluster has proven to be an effective promotion platform for our local innovators. This success is a testament to the tireless efforts and commitment shown by the participating companies and exhibitors, who have demonstrated the ease, impact and convenience of their wellness technologies and activities to the public. I am certain that the activities and exhibition held at the Wellness Cluster will inspire more of our communities to embrace a lifestyle of wellness through Science, Technology and Innovation (STI), which in turn will drive our local innovators and entrepreneurs to continuously develop and commercialise better wellness technologies," he added.

The events at the Wellness Cluster concluded with a special networking session between Dr. Shuhaizam and the media, who were treated to healthy cold pressed juices and sandwiches sponsored by Juice by Liz and Ay Sandwich, respectively.

Held from 12 to 16 October, the NICE Expo 2017 is an initiative by the Ministry of Sciece, Technology and Innovation (MOSTI) to further promote the scientific and technological-based economic activities to the general public. The nation's largest science, technology and innovation-based expo is held at Technology Park Malaysia, National Science Center and Country Planetarium, involving 15 ministries and government departments, 25 agencies under MOSTI as well as 39 strategic partners. NICE 2017 focuses on sustainable living highlighting innovations in the five key clusters of ICT, Edutainment, Wellness, Technology and Knowledge.

More information on NICE 2017 programs can be found at http://niceexpo.mosti.gov.my/nice2017. For more details on the Wellness Cluster, please visit Bieoconomy Corporation's Facebook page at www.facebook.com/BioeconomyCorporation

About Bioeconomy Corporation

Malaysian Bioeconomy Development Corporation Sdn Bhd (Bioeconomy Corporation) is the leading economic development agency for the bio-based industry in Malaysia. Bioeconomy Corporation is under the purview of Ministry of Science, Technology and Innovation (MOSTI) and is owned by the Minister of Finance Incorporated and Federal Lands Commissioner, providing support, facilitation and advisory services for bio-based and life sciences companies in Malaysia.

Bioeconomy Corporation has been facilitating the development of BioNexus Status companies in Malaysia. BioNexus Status is an accreditation given to international and Malaysian bio-based companies that qualify them for fiscal incentives, grants and guarantees administered by Bioeconomy Corporation. For further details, visit www.bioeconomycorporation.my.

Bioeconomy Corporation is also the implementation agency for the Bioeconomy Transformation Programme (BTP), which is a platform provided by the Malaysian government for the private sector to channel and maximise commercial opportunities in bio-based industries. The BTP is designed as a Transformation Programme based on biotechnology's potential to cut across various industries and transform Malaysia into a high income, inclusive and sustainable nation.

Through the BTP and the facilitation of BioNexus Status companies, the society and nation will benefit from bioeconomy via the breakthroughs in agricultural productivity, discoveries in healthcare and the adoption of sustainable industrial processes, thus enriching our society and nation through wealth creation besides securing our future. For further information, visit www.bioeconomy.my.

For media inquiries, kindly contact:

Bioeconomy Corporation

Nur Aneita Abdullah Pandian                         
Senior Manager, Media, PR & Content Development,
Branding & Communications
Malaysian Bioeconomy Development Corporation
Tel: +603 2116 5588
Fax: +603 2116 5313
Email: aneita.abdullah@bioeconomycorporation.my

Nur Akmar Yusoff
Executive, Media, PR & Content Development,
Branding & Communications
Malaysian Bioeconomy Development Corporation
Tel: +603 2116 8548
Email: akmar.yusoff@bioeconomycorporation.my

Brian Chow
Senior Executive, Media, PR & Content Development,
Branding & Communications
Malaysian Bioeconomy Development Corporation
Tel: +603 2116 8561
Email: brian.chow@bioeconomycorporation.my

Photo - https://photos.prnasia.com/prnh/20171016/1966651-1

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