BRISBANE, Australia, July 2, 2019 /PRNewswire/ -- OtherLevels Holdings Limited (ASX: OLV) ("OtherLevels") has signed a major nationwide U.S. casino brand, operating both retail casino properties as well as leading on-line casino and sports betting brands. The operator has multiple properties in over 10 states and will use OtherLevels as the messaging platform powering mobile app, mobile web and desktop messaging for regulated on-line casino and sports betting.
Brendan O'Kane the OtherLevels CEO commented, "We are thrilled to partner with another leading U.S. brand and support the expansion of their on-line casino and sports betting operations. The U.S. is at the earliest stages of a multi-year transformation of the retail and on-line casino and sports betting landscape, and this win is another demonstration of OtherLevels leading capabilities within this market. Our knowledge of the digital marketing needs of on-line casinos and sports betting operators, means we are exceptionally well placed to support our clients acquire, engage and retain their audiences. Winning major brands, as well as establishing strategic partnerships with established industry vendors, gives OtherLevels the clients and distribution channels to successfully take advantage of what in the U.S. has been termed a once in a lifetime market opportunity."
OtherLevels is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. OtherLevels provides both OtherLevels Intelligent Messaging, an omni-channel messaging solution, as well as OtherLevels In-Play, a real-time live messaging solution for on-line sports betting and iGaming operators. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Flight Centre, IHG, OPAP, Golden Nugget, LadbrokesCoral, Betfred and Doubledown.
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