Just a few days ago, we got confirmation that Pablo's first (and remaining store) in KL was shut down permanently.
Their Facebook page was also deactivated (their Instagram page was just deactivated today and has had no new post since May 1).
A few of our office break time discussions have tossed about reasons why Pablo may have shut down in Malaysia after just 2 years in operation, so we've decided to put together an article on the possible reasons behind the closure.
1. Too Much Competition
Pablo opened to a fair amount of fanfare and pomp, and there were often long lines snaking out of its 1 Utama outlet in the early days.
However, there actually is a lot of competition in the industry with many brands leveraging off the cheese tart craze. For a start, there are quite a few who've built their branding around Japan-themed cheese products such as Hokkaido Baked Cheese Tart, Tokyo Secret and Uncle Tetsu.