SINGAPORE, Nov. 14, 2017 /PRNewswire/ -- Lava Performance Marketing (LavaPM), a China-based performance marketing agency focused on the Asian market, is the exclusive Gold Sponsor for the 2017 SiriusDecisions summit happening in Singapore on 16th November. LavaPM aims to share their experience on B2B marketing best practices in China to the rest of the Asia Pacific through this forum, and also partake in discussions and exploration of the latest trends in the industry.
In addition to its sponsorship role, LavaPM will have a robust presence at the summit. They will be maintaining a booth where participants can find out more about digital marketing in China, how data analysis are done and how the team studies digital footprints to better understand local behaviors and optimize campaigns. The company will also be inviting one of their multinational client to present a case study on their experiences including the obstacles encountered marketing in China, and how they were overcome.
"LavaPM is proud to be the exclusive gold sponsor for the 2017 SiriusDecisions Summit," said Michael Ang, LavaPM's CEO & Founder. "We're dedicated to helping to deliver measurable business results for brand marketers, and are committed to enabling clients to integrate China into their regional marketing strategies. We hope that through this summit, we can better the understanding of China, and bring new perspectives of China to attendees, maybe even providing them with a spark of inspiration that can inspire new ideas and the discovery of new opportunities throughout APAC."
Keeping the lines of communication open between marketers across APAC is a top priority for LavaPM, as its value proposition is rooted in the belief that due to cultural differences, there is a gap in market understanding and expectations between a regional marketing team and its China team. As such, strategies created regionally may not be as easily adopted in China, be it on a strategy level or on a tech level. Sponsoring an event like the 2017 SiriusDecisions Summit will give LavaPM the opportunity to create discussions that will help stimulate new ideas and develop innovative solutions to regional communications problems.
2017 SiriusDecisions summit
The 2017 SiriusDecisions summit is a forum where the APAC region's elite marketers share knowledge, exchange ideas, and discuss interesting perspectives. The summit is a must-attend event for B2B Marketers.
LavaPM is a performance marketing agency that helps clients bridge the gap between their marketing activities and business results. With the help of the first-in-Asia agency Martech-stack, LavaHEAT™, LavaPM interrogates every data granule of brand-audience engagement, predictively forecast trends, and helps Asian marketers find, refine and capture their target audiences and eventually boost sales results.
LavaPM defines its role in relationship-building as "empowering the sparks to burn into flames", and has partnered in Asia with some of the most renowned multinationals in the world, including Sharp, Intel, Oracle, Dassault, Foxconn, and more.
To learn more about LavaHeat and LavaPM, visit: LavaPM.com