Pesta Menuju 12.12 -- Lazada Presents Full of Stars Entertainment Show

JAKARTA, Indonesia, Dec. 11, 2017 /PRNewswire/ -- As part of the Online revolution event series held since the past November 11, 2017, Lazada is preparing to welcome the peak of the National Online Shopping Day (Harbolnas), which will be held from the 12th to 14th of December 2017 (3 consecutive days). Lazada is producing its own version of the event, presenting an entertainment show on TV targeting the Indonesian audience. Being consistent in delivering rays of innovations and to get closer to the Indonesian consumers, Lazada has become the first e-commerce player in Indonesia to produce its own TV show, airing on December 11th at 20:00 WIB on SCTV, one of the local national TV.

Achmad Alkatiri, Florian Holm, Jane Tumewu, Duri Granziol, Haikal Bekti Anggoro
Achmad Alkatiri, Florian Holm, Jane Tumewu, Duri Granziol, Haikal Bekti Anggoro

Lazada Indonesia's Co-CEO, Florian Holm said, "We always listen to our consumer's feedback and innovate to deliver a fun online shopping experience in a different way. This year in addition to providing the best prices and deals from a number of local and international product brands, Lazada will present an amazing entertainment show that will shake the Indonesian audience. We hope that by presenting this TV Show, we can provide different experience and sensations for the diverse Indonesian audience from Sabang to Merauke when shopping online during the 12.12."

The Pesta Menuju 12.12 TV Show, presented on December 11 from 20.00 - 22.00 will be a monumental and a crucial benchmark for Lazada to get closer to the consumers by delivering the best of entertainment for the Indonesian audience. A variety of entertainment is ready to be presented by bringing top Indonesian celebrities, ranging from: Andien, Afgan, Anji, GAC, Cathy Sharon, Ruben Onsu, Fatin, Armada and many more celebrities, which will be aired live from Balai Sarbini for 2 hours. During the show, consumers from all over Indonesia will get the opportunity to purchase limited product collection, displayed at the time of the show, and special discounts from At the event closing, Lazada will generate a count down commencing the start of 12.12 Harbolnas and present a Flash Sales of 30 types of products in limited quantities on and Apps starting from 22:00 WIB.

"The reason to start 2 hours earlier for the 12.12 sale is to give a chance for our friends in the Eastern parts of Indonesia to be able to enjoy our discount varieties and attractive offers at Lazada at exactly 12 midnight their local time, hence they do not need to wait longer to enjoy and celebrate the biggest discount party of the year," added Florian.

Participating brands that support the Pesta Menuju 12.12 TV Show are: Samsung, Ramayana and P&G. Through their latest #AkhirnyaPunyaSamsung campaign, Samsung will present its special promotion and best price offer for Lazada consumers; adding to the excitement there will also be a special 30% discount from Ramayana for their products; and of course our daily product solutions from P&G with special price are ready to be added onto the Indonesian consumer's shopping list.

For 3 consecutive days, Lazada will also present 27x flash sale on their variety of exclusive products with attractive shocking prices, the product categories include: fashion, health and beauty, accessories and smartphones, household items, and also pets and hobby. Multiple offers from 20 Lazada's bank partners starting from installments program and additional discounts up to 50% will be provided as well. Not to mention the amazing prize of "Bingkisan Tahun Baru Lazada" guaranteed for the first 20.000 customer who shop for 3 times during the period December 12-14.

"The TV Show is one of our innovation to facilitating our brand partners to engage with our customer and become closer to them, wherever they are," said Florian.

About Lazada

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia -- present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 250 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

In 2016, Lazada Indonesia was awarded with the Platinum Award as the best e-Commerce of Indonesia in the Consumer Choice for Business to Customer (B2C) category. Lazada Indonesia also won Wow Brand Award as the best Brand for e-commerce from Marketers in early 2017. Lazada also received an award as Line-Official Account Award for Outstanding Campaigns on the same year.

About Lazada Online Revolution

Online Revolution is the biggest shopping event in Southeast Asia that was started on 12 December 2012 (12.12) to introduce consumers to the convenience and value of shopping online, sparking a 'shopping frenzy' that has grown it into a highly-anticipated annual event. Every year, more and more consumers from capital cities to remote villages shop from a wide range of deals from international and local brands previously not available to them. Last year, shoppers ordered two million items in just the first day of the event.

This year, the highlights of Online Revolution will be on 11.11 (11 November) and 12.12 (12 December) which is also known as Harbolnas in Indonesia. Themed 'Diskon Mengguncang Semesta' in Indonesia, shoppers in six countries can look forward to millions of products from around the world -- from branded cosmetics, apparel and fashion accessories, to TVs and other nifty electronics, household essentials and even pet food -- at 'out-of-this-world' prices.

For more info, please contact:

Astrid Puspitasari
Head of PR Lazada Indonesia

Andri Parulian
PR & Community Manager Lazada Indonesia

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