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Poplin Data Promotes Chloe Sasson to CEO & Appoints Board Of Advisors

Poplin Data Promotes Chloe Sasson to CEO & Appoints Board Of Advisors

SYDNEY, Dec. 2, 2020 /PRNewswire/ -- Poplin Data, a specialist in rich behavioural data solutions has today announced the promotion of Chloe Sasson to Chief Executive Officer and the appointment of Sidney Minassian and Amit Shah to its Board of Advisors.

"I am thrilled with this appointment and excited to lead our amazing team as we continue our mission of helping product and data leaders deliver on the promise of growing businesses and enhancing customer experiences with intelligent data solutions," said Chloe Sasson, CEO of Poplin Data.

For the past two years Chloe has served as Chief Operating Officer of Poplin Data, working closely with co-founders Narbeh Yousefian and Mike Robins to operationalise and commercialise the business that has grown strongly from its inception in 2016.

"Chloe has worked tirelessly in building our foundations for growth," said Narbeh Yousefian, Co-Founder & Director of Poplin Data. "We're fortunate and excited to be led by Chloe who in a short period of time has become the soul of our company".

Prior to Poplin Data, Chloe has spent the past 20 years in numerous commercial roles at Google, Fairfax Media and Fox Interactive Media in Australia and Singapore.

Additionally Poplin Data has appointed Sidney Minassian and Amit Shah to its Board of Advisors.

Sidney Minassian has 20 years of experience in founding, leading and growing venture-backed technology companies in Australia and the USA. His last company Contexti - a big data analytics company was acquired by Versent in 2019. Today, Sidney is the Founder of GrowthQ, a strategic advisory & coaching company helping tech Founders & CEOs build high-growth businesses.

Amit Shah brings 15 years of experience advising SME's and startups on best financial practices for successful growth. He is currently the Founder of The Startup Shop providing virtual CFO services, the Treasurer of StartupAus and holds multiple private and NFP board positions.

About Poplin Data

Poplin Data enables online-first businesses to deliver on the promise of personalisation, attribution and first-party measurement with rich behavioural data pipelines.

Partnering with Snowplow Analytics - the world's leading first party data delivery platform and working across Amazon Web Services (AWS) and Google Cloud Platform (GCP), Poplin Data has delivered solutions for over 50 digital business customers across Australia including Catch Group, Finder, Temple and Webster and the Australian Broadcasting Corporation.

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