SHANGHAI, Sept. 8, 2017 /PRNewswire/ -- The upcoming Mid-Autumn Festival will take you into the fantastic world of Disney. A new series of products to be launched by SUNYA under license from Walt Disney (China) has received a lot of attention in Shanghai and will inject new vitality into the more than 90-year-old SUNYA brand.
The partnership with Disney is an important one for SUNYA, and, in preparation, SUNYA conducted extensive market research in terms of product design and development, the selection of market channels and the marketing plan, and has now entered full implementation of the operational stage. Under license from Disney, the company plans to launch a children's food series as part of its "Baby Growth Program", providing richer, safer, nutritious and healthy food for children. The series includes mooncakes, semi-prepared meals for children, Disney cookies, as well as a kid's meal series and a kid's bento series. In addition to the emphasis on balanced nutrition, suitable tastes for children and an attractive appearance, attention will be paid to the strict selection of ingredients, the safety of the production process and the role these products will play in children's growth. These are products specifically tailored for children.
As a 91-year-old company, SUNYA has always attached great importance to the quality of its products and put food safety first. With this philosophy in mind in the partnership with Disney, the company has put in place strict guidelines for the selection of suppliers and packaging manufacturers and has, on multiple occasions, sent investigative teams for unscheduled investigation and, as needed, further negotiations, to ensure that the quality of the products meets expectations. The company has also chosen well-established companies including Home Inns Group as its main channel sellers and provides free delivery services for buyers across China.
At the press conference announcing the general availability of the SUNYA-Disney collection held on August 29, SUNYA donated Disney mooncakes to Shanghai Children's Home, giving the youngsters there the opportunity to enjoy the sweet delicacy on the night of the full moon. The company hopes that its products can bring both an enjoyable eating experience and the assurance of food safety to more children, families and consumers.