- The youngest smartphone brand in Malaysia enjoys fast & furious growth within just 1 month
- In the last one month, Realme has achieved many milestones proving that it's growing at a steady pace and is well accepted by the local market
- Realme's understanding towards the local landscape and consumer behaviour has helped the brand to communicate well with audience from different backgrounds and age groups
KUALA LUMPUR, Malaysia, Dec. 17, 2018 /PRNewswire/ -- Realme, one of Malaysia's fastest growing brands with an emphasis on providing high quality smartphones at youth-friendly prices has achieved many milestones in just one month. Together with its positive sales record, Realme is growing at a strong pace and is well accepted by the local market.
Launched in November, Realme has achieved great success and is becoming rapidly known as a brand with outstanding product features and performance and affordable price points. Its positive sales performance also reflects its fast-rising market growth in a short period of time. Speaking on this, Tiffany Teh, Brand Manager of Realme Malaysia, said, "We've only been in the market for just over one month and it has been a great journey thus far. When we first came into the Malaysia market, we took note that it's a great competitive environment with many opportunities to grow. By considering the diverse and unique cultural characteristics of our local consumers, we have been able to communicate effectively with them."
PricewaterhouseCoopers's (PwC) Global Consumer Insights survey reported that when it comes to online and in-store spending, social media remains the biggest influence on consumers looking for inspiration for their purchases. With the rise of diversified payment method and evolution of the check-out process, Malaysia eCommerce sector is projected to grow at 11% Compound Annual Growth Rate (CAGR).
Explaining more about Realme's success in winning the hearts of local consumers, Teh added "We see a shift in purchasing behaviour, especially here in Malaysia, that is adapting more towards e-commerce as well as brick-and-mortar stores that are also making transactions online to reach out to current and potential customers. We are glad to partner with Lazada and Shopee especially with the service quality that they provide for their loyal customers and when the 12.12 sale came knocking on our door, we saw this as a great opportunity to partner with them again. We are extremely happy with the feedback we have been getting, not only from our customers, but also media and partners. Feedback is valuable to us because it doesn't only help us improve our communications, but also helps us to better understand what people are looking for when it comes to mobile devices."
Known to be "Ideal for Young", the Realme 2 Pro was sold on Shopee for their 12.12. Birthday Sale. This continues its streak record of successful sales for the device with "No. 1 Best Selling Phone" on Shopee 12.12 and previous accolades such as the 'Best-selling item' during Shopee's 11.11 Big Sale, breaking the first sales record among all smartphone brands on Shopee, and being the "Smartphone Champion" during Shopee's 11.15 Men's Festival.
"Our 12.12 Birthday Sale ended on a high note, especially for Realme. The overwhelming response for the Realme 2 Pro makes Realme the fastest growing smartphone brand on our platform. We have received a lot of positive feedback from happy Shopee users regarding the quality and performance of the Realme 2 Pro which further confirms its ability to compete with other brands, and at a competitive price point. We are very encouraged by the results and look forward to a successful long-term working relationship with Realme," said Calvin Teng, Category Manager, Shopee Malaysia
Speaking of this success, Kenneth Khor, Head of Mobile, Lazada Malaysia said, "As partners, we are truly happy that Realme Malaysia achieved this to mark yet another milestone for the young brand. From our past promotions and sales on Lazada, Realme Malaysia have always had strong sales record and they continue to surprise us with how much Malaysians love their high-quality products. We are confident that Realme will continue its record with its products as well as achievement. We look forward to working with Realme Malaysia again and to bring the best offers on Lazada for our consumers."