SAN FRANCISCO - Powerful Facebook executive Sheryl Sandberg is out to make herself less of an anomaly as she launches a campaign to inspire women to pursue their passions at work and at home.
The 43-year-old mom and Facebook chief operating officer on Monday releases "Lean In," in which she weaves stories from her life with insights regarding women being held back from reaching career highs on par with male peers.
"This book is for women of all ages," Sandberg said at the freshly-launched LeanIn.org website.
"I believe the world would be a better place if half our companies and half the countries were run by women, and half our homes were run by men. This is about believing in yourself."
Sandberg is a longtime champion of women being able to embrace careers as fiercely as men do, while being equal partners when it comes to caring for homes and families.
Profit from her much-anticipated motivational book will go to LeanIn.org. The campaign officially launched on Wednesday.
Media mogul Oprah Winfrey, actress Reese Witherspoon, US Senator Barbara Boxer and former US first lady Laura Bush are among the women sharing their personal stories at LeanIn.org.
"Taken collectively, these stories paint a picture of the shared struggles and obstacles we all face," Sandberg said in a blog post.
"They allow us to see how stretching for a goal and believing in yourself can pay off."