"Say Yes to Sustainable Palm Oil - Wave 2" -- RSPO Partners with Rainbow Supermarket to Promote Sustainable Consumption to 4 Million Consumers in China

"Say Yes to Sustainable Palm Oil - Wave 2" -- RSPO Partners with Rainbow Supermarket to Promote Sustainable Consumption to 4 Million Consumers in China

SHENZHEN, China, Aug. 31, 2017 /PRNewswire/ -- Following the Wave 1 "Say Yes to Sustainable Palm Oil" campaign held on August 10 in Beijing, the Roundtable on Sustainable Palm Oil (RSPO), in collaboration with Rainbow Supermarket - a leading Shenzhen based supermarket, held it's a second session of this campaign in Shenzhen today. The events this year marked the second time that the RSPO has launched a consumer-oriented activity to promote sustainable palm oil. Through a variety of unique interactive activities, consumers experienced palm oil in its diverse forms. The activities aimed at helping consumers better understand palm oil, its attributes and uses and encourage them to support sustainable palm oil and the RSPO as well as to contribute to the protection of tropical rainforests.

RSPO “Say Yes to Sustainable Palm Oil” campaign: table card and brochures
RSPO “Say Yes to Sustainable Palm Oil” campaign: table card and brochures

RSPO's Collaboration with Multiple Stakeholders Platform to Promote Sustainable Lifestyles

The RSPO, with support from the UN-China Sustainable Consumption Partnership and the United Nations Environment Program (UNEP), the China Chain Store & Franchise Association (CCFA), the World Wide Fund for Nature (WWF) and the China Sustainable Retail Roundtable (CSRR) jointly held China's annual Sustainable Consumption Week. On this occasion, consumers and companies were brought together to help further encourage the implementation of sustainable consumption policies and develop greater consumer awareness about sustainability with supermarkets, department stores and appliance stores in cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou.

RSPO “Say Yes to Sustainable Palm Oil” campaign: consumer experience
RSPO “Say Yes to Sustainable Palm Oil” campaign: consumer experience

Advocating for the Protection of Rainforests through Online Activities

Prior to the main event, the RSPO members and collaborators launched an online animation interactive activity, which was held under the theme "YOU are the One to Protect Tropical Rainforests!" This fun and highly engaging activity helped raise awareness among consumers of the indispensability of sustainable palm oil and the damage caused to tropical rainforests when palm oil is produced in an unsustainable way.

Living a Sustainable Life with Sustainable Palm Oil

As the key organizer of the event, RSPO places great importance on the role of consumers in promoting sustainable palm oil. RSPO Global Outreach & Engagement Director Mr. Stefano Savi said, "China is the second largest importer and the third largest consumption country of palm oil globally. The RSPO pays great attention to the development of sustainable palm oil in China not only because China consumes a large amount of palm oil but also because China has become a champion of sustainable development, making it a clear goal for the nation to achieve. Today, there are now 75 RSPO members and 83 RSPO certified factories in China. The RSPO is launching consumer-oriented events in China in a bid to encourage more people to understand the importance of sustainable palm oil, call for more consumer brands to get involved, promote sustainable lifestyles and together protect our living environment that we all depend on."

Mr. YANG Xiaoguang, the Marketing Director of Rainbow Supermarket said at the event that, "There are currently 67 Rainbow Supermarkets in China, with over 4 million members nationwide. We will leverage our Rainbow Supermarket app to promote sustainable palm oil and sustainable consumption to our members at 55 cities in China. Meanwhile, the Rainbow Supermarket will directly procure products with RSPO's sustainable palm oil certification trademark in the future. Through this, we aim to provide Chinese consumers with more access to products containing RSPO-certified palm oil, and to take actions make the earth a better place."

The "Say Yes to Sustainable Palm Oil" campaign is appealing to millions of consumers in China. With guidance from on-site volunteers and staff, consumers designed and made lipstick containing sustainable palm oil with their own hands for their loved ones, which at the same time helped to raise awareness about sustainable palm oil, the protection of tropical rainforests and the importance of sustainable consumption. Consumers involved in these RSPO activities were given special RSPO-certified gifts.

Through this campaign, the RSPO chose an interesting and consumer-friendly way to provide consumers with a creative experience and successfully raise public awareness about the significance of sustainable palm oil and protecting tropical rainforests. By interacting directly with consumers, the RSPO enabled consumers to obtain a deeper understanding of sustainable palm oil and called for the public to support the RSPO and sustainable palm oil, buy sustainable palm oil products certified by the RSPO, and make everyday contributions to the sustainable development of tropical rainforests.

About RSPO

The Roundtable on Sustainable Palm Oil (RSPO) was established in 2004 with the objective of promoting the growth and use of sustainable oil palm products through credible global standards and engagement of stakeholders. The seat of the association is in Zurich, Switzerland, while the secretariat is currently based in Kuala Lumpur with a satellite office in Jakarta. RSPO claims more than 3,082 member organizations.

The RSPO is a not-for-profit that unites stakeholders from the 7 sectors of the palm oil industry - oil palm producers, processors or traders, consumer goods manufacturers, retailers, banks/investors, and environmental and social non-governmental organizations (NGOs) - to develop and implement global standards for sustainable palm oil. The RSPO has developed a set of environmental and social criteria which companies must comply with in order to produce Certified Sustainable Palm Oil (CSPO).


Photo - https://photos.prnasia.com/prnh/20170830/1930521-1-a
Photo - https://photos.prnasia.com/prnh/20170831/1930521-1-b

This website is best viewed using the latest versions of web browsers.