Sedgwick Richardson tells SATS Investment Brand Story through Digital

Asia's leading Food Solutions and Gateway Services company SATS, has unveiled its interactive digital annual report.

SINGAPORE, July 10, 2019 /PRNewswire/ -- Taking on a fresh approach to annual reporting, SATS taps into its statutory disclosure as a platform to further strengthen its investment brand.

Sedgwick Richardson tells SATS Investment Brand Story through Digital
Sedgwick Richardson tells SATS Investment Brand Story through Digital

Branding and design consultancy firm, Sedgwick Richardson, who worked closely with SATS for this initiative, believes that the digital annual report is not new by any standards, but it is underutilised.

With the power of digital, companies like SATS are now more equipped than ever to adapt to the changing needs of their investors. The SATS digital annual report allows the brand to present a shared identity of its people and showcase internal culture.

"The SATS interactive report is a great example of how people can connect with the commercial and financial narrative of a sustainable business strategy, effectively enhancing SATS' employer brand as well as its investment brand," said Dom Mason, Managing Director, Sedgwick Richardson SEA.

Adding insightful context to the numbers and incorporating non-financial data in intelligently designed reports enables organisations like SATS to communicate its unique brand story to its wide spectrum of stakeholders -- not just the company's history, but also where the business is heading in the future.

For an organisation as big and diverse as SATS, these are helpful to readers as it gives a clear sense of the purpose of the company.

Packed with interactivity, the SATS digital annual report presents many different ways to explore data and information, from real stories about the people of SATS, interviews, summaries and of course, the requisite financial and shareholder statements.

While there is no abundance in one hundred percent environmentally friendly business models, digital annual reports push brands closer to the clean and green model. Thus, helping businesses like SATS to reduce cost in the traditional paper and ink formats produced in bulk.

At a glance, top highlights from the digital annual report released by SATS included its deep commitment to its people, the healthy growth of its divisions, and lastly, new investments in both Food Solutions and Gateway Services businesses to drive its next level of expansion.

To view the SATS digital annual report, click here:

About Sedgwick Richardson

Sedgwick Richardson is Asia's leading independent branding and design group.

For over 30 years, we have inspired Asian brands to become highly respected internationally and international brands to succeed in Asia. We work closely with blue-chip corporations from all industry sectors on diverse branding and sustainability communications challenges.

Our clients include over 50% of the FTSE STI Index constituents as well as iconic brands such as SGX, HKEX, Singapore Airlines, Cathay Pacific, E&O Hotel, The Peninsula and Banyan Tree. Mercedes Benz, IBM, Samsung, Fuji-Xerox and Standard Chartered are some of the global brands we have partnered with across the region.

Together, we share the goal of growing brand value by Building Belief in the Future.

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Larisse Lava
Tel: +65-6226-3948