Shaanxi brands serve celebration of first anniversary of Sino-Panama diplomatic ties establishment

PANAMA CITY, Dec. 4, 2018 /PRNewswire/ -- China and Panama celebrated the first anniversary of the establishment of diplomatic relations in Panama City on December 3, local time. Xifeng Liquor was present at the event, earning guests' favor as it exudes a strong oriental flavor. This was the second time in over 100 years for the time-honored Chinese liquor brand to travel overseas to reach America.

In 1915, representing the then Chinese wine product, Xifeng Liquor was displayed at the Panama World Expo, taking home the gold medal in the contest and making its mark worldwide. Xifeng Liquor was born in Baoji City, northwest China's Shaanxi Province, also the birthplace of Chinese civilization and Chinese farming civilization.

Cultured in the Yanhuang period roughly 6,000 years ago, Xifeng Liquor came into being in the late Shang Dynasty about 3,000 years ago. It progressed in the Qin and Han dynasties, flourished in the Tang and Song dynasties, grew popular in the Ming and Qing dynasties, and prospered in the contemporary period. Its brewing skills and culture have thrived uninterruptedly for more than 3,000 years.

As an important variety of Chinese liquor, Xifeng Liquor has posted robust growth in recent years. In 2017, Xifeng Liquor raked in 3.7 billion yuan (533 million U.S. dollars) in revenue. A string of business indicators hit a record high during the January-September period this year, with sales surging 32.59 percent year on year to hit 4.229 billion yuan.

Since the beginning of this year, Xifeng Liquor has built on the development of the Belt and Road Initiative by introducing its core products into Portugal, Spain, Italy, Switzerland, the Netherlands and other countries with rich wine culture. The Xifeng Liquor's presence in Panama marks another step of Chinese liquor brands' globalization. While flashing the confidence of Chinese brands, it also further promoted the cultural stories and products of Chinese famous liquors overseas.

Xifeng Liquor is not the only Shaanxi brand at the celebration. LONGi Green Energy Technology Co., Ltd. presented an eye-catching new energy product: the monocrystalline silicon wafer. Solar photovoltaics has played an increasingly important role in the world energy system as a clean energy with low cost and high conversion efficiency in the last decade. As a leading company in monocrystalline photovoltaics, LONGi stands out for its sound financial performances and continuous technological innovation. The "photovoltaic + energy storage" model championed by LONGi will turn out to be an important development direction for global energy technology and future energy industry.

With strong brand innovation capacity and rosy growth prospects, Xifeng Liquor and LONGi enjoy impressive market influence and competitiveness. Their presence at the Panama brand exhibition will spur innovation and growth of Chinese brands.

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