Singles' Day shopping spree reflects China's booming home appliance industry

SHANGHAI, Dec. 1, 2017 /PRNewswire/ -- The success of home appliance brands in the past Singles' Day shopping spree suggested a booming home appliance market in China and the opportunities it presents. Organized by the China Household Electrical Appliances Association, Appliance & Electronics World Expo (AWE) is recognized as a major platform for exhibiting high-end products and cutting-edge technologies in the home appliance industry. Its 2018 edition will see an unprecedented exhibition area of over 130,000 square meters spanning ten exhibition halls.

The annual Singles' Day has long become a battlefield of both domestic and foreign enterprises. According to's latest report on the aggregate sales revenue generated on this year's Singles' Day, Chinese major appliance manufacturers Midea, Haier and Gree took the top three spots across all categories.

Statistics released by Midea showed that the brand generated a total of RMB 4.5 billion sales on Nov. 11 alone from all of its online channels, representing a year-on-year growth of 70%. Within the first hour of Nov. 11, Midea already logged RMB 1.737 billion in online sales, surpassing the whole-day sales value of last year and representing a year-on-year growth of 117%. Sharp also reported over RMB 1 billion in sales from its brown goods on all channels, with TVs topping's bestseller list, followed by Hisense, TCL, Mi and Skyworth.

As China grows to be a key market for the global home appliance and consumer electronics industry, AWE, the most representative show of this field in China, has become an industry gala and a must-attend event for those looking to discover and untap the huge potential in the emerging Chinese market.

Domestic enterprises including Haier, Midea, Gree, Hisense, Skyworth and TCL, and global heavyweights such as Bosch, Siemens, Samsung, GE, Panasonic, LG and Sharp will be in attendance and are all gearing up to flex their muscles at AWE 2018.  

AWE 2018 attaches great importance to visitor experience. The show will offer visitors first hand knowledge and experience of cutting edge technologies and products covering smart travel, artificial intelligence, smart entertainment and smart life.

Interested parties can visit AWE's official website for more information of the show. Visitor pre-registration is open and free for the next two months.  

AWE 2018 will take place from March 8-11, 2018 in Shanghai, China.

Thomas Wang