Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of ANZ, LATAM Offices; Appointment of new General Managers
SINGAPORE and SYDNEY, March 9, 2018 /PRNewswire/ -- Smartly.io, a leading Facebook advertising automation platform, today announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with ecommerce platform Shopee, game publishers Ubisoft and BANDAI NAMCO Entertainment Inc., travel booking platforms Skyscanner and Traveloka, online food service Deliveroo, and Chinese Facebook direct reseller MeetSocial, join a roster of over 600 brands and agencies that rely on Smartly.io to run their Facebook and Instagram advertising at scale.
Customers select Smartly.io not only for its powerful technology, but also its global presence: opening a Singapore office in 2016, its first Australian-New Zealand office in Sydney and Greater China office in Shanghai a few months ago, and has now launched its Latin American office in Buenos Aires. Smartly.io teams are now based across five continents, nine cities and seven countries to offer local support.
"As an on-demand business, there are no days off. Finding a company that operates in a variety of locations and time zones was critical in choosing the right marketing partner," said Katie Heimerich, Marketing Manager, Paid Social at Uber. "That's why we partnered with Smartly.io. Not only do they bring new Facebook ad functionality to the market faster, but they also offer real-time support at both a local level and through a 24/5 online customer service chat."
To bolster a growing footprint, the company has welcomed more than 85 team members -- a 94% increase from 2016 to 2017. Smartly.io named Jose Kantola as their General Manager for APAC. Kantola was a very early hire, who moved to Singapore to open Smartly.io's first APAC office in 2016. Since then, he's grown the revenue 5-fold and hired locally to build the team, serving customers in Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, India, Japan, Korea, Australia, New Zealand and the Greater China region in 6 languages. With growth projected to only increase further, Smartly.io intends to add more members to the APAC team over the next 12 months with openings such as Head of Greater China, Regional Sales Lead and Customer Success Managers for markets across the region.
"Smartly.io made tremendous progress in 2017, reaching $1 billion in annual ad spend on its platform. 2018 will see greater potential especially in Asia Pacific, as advertisers are getting more savvy with newer technologies and want to be at the forefront of Facebook and Instagram advertising. Keeping communications open with customers and working with them is what allows us to innovate faster than our competitors," said Kantola.
Among the new hires on a global level, Andrew French has been appointed General Manager of Smartly.io EMEA, bringing ten years' adtech industry expertise from previous roles at Somo, Ad.IQ and, most recently, AdColony, where he was the company's first hire outside of the U.S. and ran their EMEA business.
Other company milestones include receiving top honors from Digiday's WorkLife awards for a tech platform in the Most Innovative Culture category, as well as individual recognition for co-founder and CTO, Tuomo Riekki, who was named to Forbes' annual 30 Under 30 list, which selects the top young leaders of their industry.
"When Smartly.io began in 2013, Facebook's advertising ecosystem was nowhere near the size it is today. Now in 2018, we see new Facebook ad formats, like Dynamic Ads and Canvas, bringing incremental revenue growth to our customers and other sophisticated marketers," said Kristo Ovaska, founder and CEO, Smartly.io. "Since the beginning, Smartly.io's mission has been to make Facebook marketing easy, efficient and enjoyable by automating manual tasks, optimizing with third-party data and providing best-in-class technical support. Our recent global achievements underscore this commitment, as the most important metric will always be the success and happiness of our customers."
To learn more about how Smartly.io automates and optimizes Facebook and Instagram advertising at scale, visit www.smartly.io.
Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. The Smartly.io platform helps brands create, launch, and optimize campaigns with first-to-market solutions and features. Founded in 2013, Smartly.io is a fast-growing community of nearly 180 Smartlies in Helsinki, Berlin, New York, Singapore, San Francisco, Dubai, Sydney, Shanghai and now also Buenos Aires.