PUBLISHED ONNovember 03, 2015 3:48 AM
Singapore, 3 November 2015 - SPH Magazines Pte Ltd (SPH Magazines) has once again emerged as the top choice of advertisers and marketers, as proven by results in the recent Magazine of the Year survey conducted by trade magazine Marketing.
Based on the 2015 Media Spend Benchmarking Survey, SPH Magazines came out tops in nine categories including Overall Magazine of the Year, Women's Magazine of the Year, Women's Fashion Magazine of the Year, Men's Magazine of the Year, Luxury Magazine of the Year, Motor Vehicle Magazine of the Year, Consumer Electronics Magazine of the Year, Parenting Magazine of the Year and Inflight Magazine of the Year. SPH Magazines also clinched second and third place rankings in the two categories of Travel Magazine of the Year and Chinese Magazine of the Year.
Over 700 respondents participated in the survey, which included advertising decision-makers and influencers across key agencies. Nearly 87 per cent of client-advertiser respondents were manager-level decision makers and above, with 10 per cent from the most senior ranks of client-advertisers and another 18 per cent from VPs and director-level ranks.
Advertisers from major and local international banks, FCMG companies, property and construction, IT and telecommunications firms, as well as those from travel and tourism companies participated in the survey. Agency professionals from across the marketing services spectrum were also well represented.
In particular, SPH Magazines dominated the women's market yet again with Singapore's number one women's magazine Her World clinching the top spot in the categories of Overall Magazine of the Year and Women's Magazine of the Year. Two other female titles, Cleo and The Singapore Women's Weekly were also ranked top three in the Women's Magazine of the Year category. Harper's Bazaar and Female took first and second placing respectively in the Women's Fashion Magazine of the Year category.
SPH Magazines' luxury title, The Peak ranked first in the Luxury Magazine of the Year category and third place in the Overall Magazine of the Year category, while Men's Health and Nanyou ranked first and third place in the Men's Fashion Magazine of the Year category respectively.
Other titles which won the top place in their respective categories were SPH Magazines' custom title SilverKris for the Inflight Magazine of the Year category, Torque for Motor Vehicle Magazine of the Year, HardwareMAG (HWM) for Consumer Electronics Magazine of the Year and Young Parents for Parenting Magazine of the Year.
Chinese publications ICON and Nuyou were ranked second and third in the Chinese Magazine of the Year category while lifestyle magazine Action Asia ranked third in the Travel Magazine of the Year category.
For the full list of SPH Magazines' titles that were placed in the Magazine of the Year survey, please refer to Annexe.
Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: "We are delighted and honoured that SPH Magazines' titles remain the top choice of advertisers. We have worked hard to deliver engaging content for all our titles and provide the best reading experiences across all media platforms. With comprehensive marketing solutions to offer, SPH Magazines will continue to cater to the diverse interests and needs of our readers and advertisers."
Annexe: SPH Magazines' results - Magazine of the Year survey by Marketing Magazine
· Overall Magazine of the Year 1st - Her World 3rd - The Peak · Women's Magazine of the Year 1st - Her World 2nd - Cleo 3rd - The Singapore Women's Weekly
· Women's Fashion Magazine of the Year 1st - Harper's Bazaar 2nd - Female
· Men's Magazine of the Year 1st - Men's Health 3rd - Nanyou
· Luxury Magazine of the Year 1st - The Peak
· Inflight Magazine of the Year 1st - SilverKris
· Motor Vehicle Magazine of the Year 1st - Torque
· Consumer Electronics Magazine of the Year 1st - HardwareMAG (HWM)
· Parenting Magazine of the Year 1st - Young Parents
· Chinese Magazine of the Year 2nd - ICON 3rd - Nuyou
· Travel Magazine of the Year 3rd - Action Asia