Starr Insurance Offering Travel Insurance Through Facebook Messenger Chatbot in Hong Kong

HONG KONG, Feb. 18, 2019 /PRNewswire/ -- Starr Insurance Cos. announced the launch of a Facebook Messenger Chatbot to sell single trip and annual travel insurance via social platform in Hong Kong. The Chatbot uses artificial intelligence (AI) to save customers time and streamline the purchasing process.

Starr's Chatbot uses machine learning and natural language processing to "chat" with mobile travel insurance purchasers. The Chatbot asks a series of questions to customize a travel insurance plan which the customer pays for it with a credit card, all without leaving the chat. Once completed, the insurance policy is emailed to the customer. The process takes a few minutes. The Chatbot can also answer simple customer enquiries.

"Starr is the first insurance company in Hong Kong to use Facebook Messenger Chatbot to provide travel insurance service," said Agnes Cheung, Vice President & Head of Accident and Health, Starr Insurance. "Applying AI technology simplifies the travel insurance buying process, which is especially important to our younger consumers. They travel extensively, and they are never without their mobile devices. Our Chatbot is tailored to their mobile lifestyle."

Starr will continue to improve the Chatbot by enhancing its customer services capabilities and developing more applications, including handling claims.

Starr International Insurance (Asia) Limited
Phoebe Chan
Regional eCommerce Manager - South East Asia & Greater China
Phone: (852) 3765 5387

Starr Insurance chatbot
Starr Insurance chatbot

About Starr Insurance Companies

Starr Companies (or Starr) is the worldwide marketing name for the operating insurance and travel assistance companies and subsidiaries of Starr International Company, Inc. and for the investment business of C. V. Starr & Co., Inc. and its subsidiaries. Starr is a leading insurance and investment organization with a presence on five continents; through its operating insurance companies, Starr provides property, casualty, and accident and health insurance products as well as a range of specialty coverages including aviation, marine, energy and excess casualty insurance. Starr's insurance company subsidiaries domiciled in the U.S., Bermuda, China, Hong Kong, Singapore, and U.K. each have an A.M. Best rating of "A" (Excellent). Starr's Lloyd's syndicate has a Standard & Poor's rating of "A+" (Strong). 

The Hong Kong subsidiary Starr International Insurance (Asia) Limited (Starr Hong Kong) is a multinational insurance company and wholly-owned subsidiary of Starr International Company Inc. Starr provides high quality insurance products to the market. In addition, Starr provides risk management, claims management, administrative and reinsurance services. Starr Hong Kong was licensed as a general insurance company in September 2009 and received an "A" rating by A.M. Best Company. Managed by a team of experienced insurance professionals, Starr Hong Kong focuses on providing quality general insurance services to the Hong Kong market and the Greater Asia region.

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