SINGAPORE - Few people would realise that the Singapore traffic data in their Google Maps mobile application is provided by a small start-up that began at Nanyang Technological University (NTU).
Mr Saurav Bhattacharyya, the 34-year-old co-founder of Quantum Inventions, admits to his firm's relatively low profile.
"We need to have our name better heard of. Our brands tend to go ahead of us," says the former NTU researcher.
Quantum Inventions is perhaps best known for its Galactio brand of navigation software, which is used in Global Positioning System (GPS) navigation devices for cars. The software was launched in October 2010.
"Galactio was our first proper consumer product, which has a very different stress level compared to B2B (business-to-business)," says Mr Bhattacharyya.
"The first six months were a lot of active nail-biting and ensuring the product would stick in the market, and that it was not going to be a one-hit wonder."