Suburban condos prove more appealing to Singaporeans

Suburban condos prove more appealing to Singaporeans

SINGAPORE - It used to be the case that Singaporeans purchased suburban condominiums because they could not afford properties in District 9, 10 and 11, but the winners of iProperty's inaugural People's Choice Awards are proving that it is no longer all about the price.

Suburban condominiums 'Outside the Central Region' (OCR) bagged the most awards (eight awards), followed by condominiums in the 'Core Central Region' (two awards).

The OCR covers suburbs such as Punggol, Woodlands and Jurong, where mass-market condominiums are located.

Mr Sean Tan, General Manager of said, "We organised the People's Choice Awards to gain more insight into condominium buyers' preferences. From our recent Consumer Sentiments Survey, we learnt that location, price and unit size are the fundamentals of property selection in Singapore.

"However, we wanted to probe further, and find out if there are other underlying pull factors independent of these conventional categories. Voters could vote for whichever properties they felt were most deserving of the awards.

"Unlike real-life buyers, they were not constrained by price, so it is quite insightful to find suburban condominiums holding their own in the popularity stakes."

The Palette, located within walking distance of Pasir Ris MRT Station, came up tops for being an "Object of Desire", that is, the condominium with the best architecture.

Mr Chia Ngiang Hong, Group General Manager, City Developments Limited (CDL) said, "The Palette is unique for its impressive fa├žade that melds modern and clean lines with an elegant, wave formation that cleverly serves its practical purpose of offering enchanting views for every resident.

"Its generously appointed ground provides for a lush and beautifully sculptured terrain replete with palm trees and soothing waterscapes, yet filled with an array of amenities. We owe the award largely to the unique design concept of a suburban idyll."

Voting for the People's Choice Awards took place from Dec 1, 2012 to Jan 6, 2013. Over 600 voters participated in the process.

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