A taste of China's leading iconic cosmetic brand and a glimpse of future of hi-tech retail

SYDNEY and MELBOURNE, Australia, April 26, 2018 /PRNewswire/ -- While Chinese cosmetics and skincare companies have long been overlooked, they are gaining a growing number of cult followings by introducing themselves to Australian beauty buffs.

CHANDO’s pop-up store
CHANDO’s pop-up store

JALA Group, reckoned as one of China's leading cosmetics and skincare companies, is on a trip with online retail giant Alibaba's Tmall visiting Australia's major cities such as Melbourne and Sydney, showcasing not just products but also the future of retail industry which involves facial recognition technology and QR Codes. The first piece of tech was also called AR Smart Mirror. Customers can take a photo of their face using a webcam above the screen, and apply a range of different makeup products to themselves using Snapchat-esque filters. The products consumers tried can then be added to their cart and purchased online by scanning the QR Codes shown on the "magic mirror".

A customer applying different filters above the “magic mirror”
A customer applying different filters above the “magic mirror”

So, with the technology shown in the pop-up stores, JALA's top brands, CHANDO and MAYSU, drew a lot of attention. Lynn from Melbourne said that CHANDO's products are well designed with an affordable price. Another girl named Christine said that the package is modern and trendy, and their products are of high quality. Her favorite product is CHANDO's facial mask.

Wu Meng, the president of sales of JALA Group, said that JALA had reached a strategic consensus with Tmall to increase global market share and their first visit is to Australia.

"We believe wellness and beauty are interdependent and interrelated. So, our goal is to make more high-qualified beauty products like CHANDO's, and move to global market. Also, we want to share our brand concept of 'you are born to be beautiful' with the world," she said.

JALA’s Wu Meng demonstrating the AR Smart Mirror
JALA’s Wu Meng demonstrating the AR Smart Mirror

JALA Group was founded in Shanghai in 2001. Upholding the business strategy of "Aggregating Worldwide Resources to Build Chinese Brands", JALA has consecutively created four distinct brands - MAYSU, CHANDO, BOTANICAL WISDOM and insea, in cooperation with world-leading companies in technology, innovation and design, from countries like France, America, Germany and Japan over the past decade.

In 2011, JALA launched its second 10-year development plan - the Dragon Plan, in which it would continue to focus on the core businesses of cosmetics and skincare in order to realize three goals progressively, namely "be a domestic industry leader in cosmetics", "enter into international market", and "establish China's own world-class brand".

Today, JALA has a national vast distribution network of more than 21,800 retail outlets established in 31 provinces (including autonomous regions, and municipalities), covering all major cities, counties and over 10,000 towns across China. Brand counters are seen in department stores, KA marketplaces, supermarkets, cosmetics stores and pharmacies. JALA has more than 7,500 directly employed staff in Shanghai & Beijing Branches and its manufacturing base, and over 60,000 employees in its nationwide network. The Group has become an industry leader with its stable growth in both domestic market share and brand performance.

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