Topping the charts as the most popular app in South Korea, Vietnam, Philippines, Russia, Thailand, Indonesia and Turkey; Kwai the first in the industry to introduce "Parental Control" function that protects children and youths.
SINGAPORE, May 28, 2018 /PRNewswire/ -- Kwai, a social video app based in Beijing ranked first as the most downloaded video social sharing app in South Korea, Vietnam, Philippines, Russia, Thailand, Indonesia and Turkey. The app allows users to capture, upload and share short videos easily onto their platforms.
As mobile internet becomes readily available everywhere, the demand for knowledge sharing and instant access to information at one's fingertips increases. Kwai enables users to capture and share their experiences and knowledge instantly with the community via short videos.
In July 2013, Kwai first officially launched its short video social platform in China and quickly gained popularity in both urban cities and rural villages. To date, it has achieved an impressive milestone of 120 million daily active users. This is the cornerstone of Kwai's global expansion.
In late October 2017, Kwai officially expanded to South Korea and exceeded 10 million users in less a month. According to the data from App Annie, Kwai was ranked first in both the top downloaded video editing App category and overall most downloaded mobile App in South Korea.
Kwai then turned its eyes to the Southeast Asian market. Kwai made its move into Vietnam on 10 November 2017 and achieved similar success by topping the charts as the most downloaded app in both Google Play and App Store. Local video bloggers and celebrities also started using the app for its wide variety of interesting features and user-friendly functions. Vietnamese users living in China who share about their lives and experiences in China has opened up a kaleidoscope of new perspectives and a new way of knowledge sharing amongst Vietnamese users living in Vietnam.
In addition, Kwai also ranks top as the most downloaded iOS app in the Philippines and Indonesia App Store. It is one of the first short video platforms that encourages users to capture and document moments in their daily lives.
Outside of China, the app is present in over a dozen countries and regions, including Russia, South Korea, Japan, Thailand, Vietnam, Philippines, Malaysia, Indonesia, Brazil, America, India, Middle East, etc., with more than 70 million users and boast an impressive monthly active users rate of 30 million users (excluding China market).
According to the global data report released by Sensor Tower, Kwai has been ranked fourth just behind American counterparts, Tinder, Netflix and Pandora, on The Ranking List of Leading Non-mobile Game Apps in January 2018.
Kwai is not just the most downloaded video sharing app in China, but also the most downloaded app in more than eight countries on both Google Play and App store.
More than 15 million videos are uploaded every day by Kwai users boasting celebrity users from South Korea like G-Dragon, IU, Bae Suzy, Lim Yoona, Twice and also popular Vietnamese singer Dong Nhi with other Vietnamese stars such as Huy Cung, Toki Uni5, Ribi Sachi and Gino Tong.
To ensure that the content on the platform stays healthy, Kwai uses both automatic and manual review systems to monitor all user-generated content. As an additional measure, Kwai has recently released the "Parental Control" function which blocks unsuitable content to protect children and youths. Kwai is the first company in China to introduce this and will be rolling it out to its other markets outside of China at a later stage.
In March this year, Kwai removed over 430,000 videos that were against regulations, blocked over 25,000 accounts and shut down nearly 3000 broadcasting studios each day.
"Keeping the platform healthy and suitable for children, youths and people of all ages is definitely one of our top priorities. We will continue to invest in AI and big data technology to provide more benefits to our users and improve the user experience, e.g. refining our content search to be more targeted and relevant to our users' interests."
Launched in 2011 and headquartered in Beijing, Kwai has over 700 million global registered users and more than 120 million daily active users. For its markets excluding China, it has an impressive monthly active users rate of 30 million. The short video social platform has over 5 billion user-generated content since its beginning and is invested by giant internet companies such as Tencent and Baidu. Kwai prides itself as a user-oriented technology driven company and is committed to continuously invest in the state-of-the-art AI and big data technology to improve and redefine user experience and the way one lives. For more information, please visit http://www.kuaishou.com.