Thinxtra Expands Team to Boost IoT Adoption in Hong Kong

Joe Sun joins Sigfox operator as it continues to build out the territory-wide IoT network

HONG KONG, May 17, 2018 /PRNewswire/ -- Thinxtra has appointed Joe Sun as general manager of its Hong Kong operations as it continues the buildout of its territory-wide Internet of Things (IoT) network and accelerates the local development and implementation of IoT solutions.

Thinxtra has appointed Joe Sun as general manager of its Hong Kong operations
Thinxtra has appointed Joe Sun as general manager of its Hong Kong operations

The exclusive Hong Kong network operator of Sigfox, the world's most mature IoT low-power wide-area (LPWA)* network, and Hong Kong's first wireless IoT license holder, Thinxtra is building the infrastructure for cost-effective IoT connectivity in Hong Kong. At the same time, it is investing to nurture a local ecosystem of IoT businesses and researchers.

Mr. Sun will draw on more than 20 years of experience in the technology and telecommunications industries to lead Thinxtra Hong Kong at this critical time. A veteran of CSL's mobile solutions development team and Hutchison Telecom's corporate sales team, Mr. Sun has a sharp focus on building effective ecosystems and delivering innovative solutions.

"With our Sigfox network in place, we are now preparing for an upsurge in IoT development activity and the mass implementation of IoT solutions in Hong Kong. Joe is ideal to help us make a difference for our customers and partners in this fast-paced environment. He has a proven track record in business development, strategic partnerships and revenue generation in the tech and telco sectors. We are delighted to welcome him to our Hong Kong team," said Murray Hankinson, Managing Director of Thinxtra Asia.

"IoT is a gamechanger for Hong Kong businesses and a vital enabler of our future as a competitive smart city with great quality of life. I am excited to join Thinxtra, Hong Kong's most exciting IoT trail-blazer, with a mission to bring world-class IoT solutions to Hong Kong enterprises and accelerate Hong Kong's development as an IoT hub for Asia and the world," Mr. Sun said.

IoT is a foundational infrastructure that allows users to connect everything from wearable health devices and household appliances to industrial machinery and urban infrastructure. Deploying Sigfox technology, Thinxtra is building the only truly fit-for-purpose and territory-wide IoT-enabling network in Hong Kong. Secure and open, the Thinxtra LPWA network provides cost-effective, long-range, low-power connectivity to enable businesses, research institutions and government organizations to capitalize on the rise of IoT. Devices on the Thinxtra network can be connected for as little as HK$20/year, with a battery life of up to 20 years.

Sigfox is the first global cellular network fully dedicated to connected objects. Thinxtra's Sigfox networks in Hong Kong, Australia and New Zealand are part of a global Sigfox network that spans 45 countries and territories to provide access to a massive worldwide ecosystem of IoT innovators and a market of more than 800 million people.

About Thinxtra
Thinxtra is empowering the Internet of Things (IoT) in Asia Pacific by deploying the world-leading Sigfox LPWA network as well as building a full eco-system of IoT solutions and services to enable the non-connected to connect, to increase productivity, accelerate decision making, improve quality of service and quality of life, and find more economical solutions to common problems.

Visit and follow us on Twitter @Thinxtra.

*About LPWA Technology
The majority of IoT-connected devices do not need to send huge data loads: they can function perfectly well using ultra narrow band technology. This type of solution can be set up and operated for as little as one-tenth of the cost of using a 3G/4G device, and because they are only "on" when they are transmitting, power demand is negligible.

The significantly lower set-up and running costs make this technology a viable proposition for a great many more possible applications than are currently connected.

Sigfox is the only company rolling out a global network fully dedicated to connected objects. Today, the network is present in 45 countries and territories -- covering a population of more than 800 million people.

The Sigfox network provides:

  • Low energy consumption (most devices are battery powered)
  • Long range (reducing network and subscription costs)
  • Ease of use
  • Security and reliability

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