Announced signing an approximately RMB 162 million New Order on the first year
X-Bear Energy Drink Series
HONG KONG, Jan 31, 2018 - (ACN Newswire) - Tianyun International Holdings Limited (the "Company" or "Tianyun International", together with its subsidiaries, the "Group") (Stock code: 6836.HK), a leading seller and manufacturer of processed fruits products in China, is pleased to announce that the Company has entered into a strategic cooperation agreement after market close on 30 January 2018 with Tai Wei Beverage Joint Stock Company Limited ("Tai Wei") which Tianyun International and Tai Wei will jointly produce and sell X-Bear Energy Drinks ("X-Bear").
Pursuant to the agreement, Tianyun International becomes a 10-year strategic cooperative partner with Tai Wei. On the first year of cooperation, Tai Wei will place orders of no less than approximately RMB 162 million to the Group in terms of X-Bear production and the drinks will be sold through distribution channels of Tai Wei, including retail, hotel and catering channels. At the same time, Tianyun International is being authorized to sell X-Bear Energy Drinks under its traditional distribution channels in over 20 provinces in the PRC plus existing online channels, to establish a comprehensive offline and online sales network. Tai Wei will be responsible for the organization of the brand promotion and formulation of the marketing strategy and will take up the associated expenses.
X-Bear Energy Drink series are functional drinks, currently offer 2 lines of products including energy drinks and energy fruit tea. Among which the energy drink series is highly recognizable among consumers. The Energy Drinks series are bubbly with a slight sweet and sour taste. They contain guaranine, taurine, vitamin B3 and vitamin B6 etc which are the daily required elements for human body, which can immediately quench one's thirst, replenish energy and boost power and is suitable for pre- and post- sports, working class, people with high activity level and students. X-Bear is currently one of the top 3 best-selling energy drinks in Taiwan, with high market penetration and brand awareness.
The cooperation acts as an important step for Tai Wei to bring X-Bear into China market. It is also a stepping stone for Tianyun International to add functional products to its product line, and enables the Group to distribute its traditional and newly developed processed fruit products in the Taiwan market through Tai Wei in the future. This strategic cooperation is expected to bring positive impact to the Group's results in 2018 and years after.
Mr. Yang Ziyuan, Chairman and CEO of the Group commented, "The strategic cooperation will integrate the Group and Tai Wei's respective resources to jointly develop, manufacture and sell high-quality and market-oriented beverage products in the PRC on the basis of mutual benefit and reciprocity in the long run, and we are glad the cooperation could be reached. According to the "7 innovative trends for 2017 Global Soft Drinks market" issued by Global Data, it is expected that the global soft drinks market will continue to grow between 2016 to 2021, among which China will surpass the US and Europe and become the fastest growing soft drinks market with CAGR reaching 5.1% in the coming years. And among all soft drinks, energy drinks have the greatest development potentials with CAGR expected to reach 7.9% in the near future, higher than bottled water and tea. We are confident that, China functional and sport drinks market will continue its rapid growth upon the trend of consumption upgrade and rising health awareness. We believe the cooperation with Tai Wei will allow us to continue our mission of providing healthy, safety and convenient processed food, and through expansion and extension of our product lines for bringing more diversified and safe food products to the consumers, boosting continuous business growth and creating values for our shareholders."
About Tianyun International Holding Limited (Stock Code: 6863.HK)
Tianyun International Holdings Limited (the "Company") and its subsidiaries (collectively referred to as the "Group") are principally engaged in (i) the production and sales of processed fruit packaged in metal containers, plastic cups and glass containers and ii) trading of fresh fruit. Processed fruit products are sold both on an OEM basis and under our own brands. On 7 July 2015, the Group was successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited which had further consolidated our leading position in China's processed fruit product industry.
The Group has been consistently committed to provide healthy and safe products to its customers. As one of the food enterprises with the most complete quality certifications, we have always been dedicated to following stringent international production standards and are accredited with BRC (A+), IFS Food (High), FDA, HALAL, SC, KOSHER, BSCI and ISO22000 in respect of our production facilities, quality control and management. The Group has also passed the internal food production standard reviews and audits from some of the UK and US supermarket chains. At the same time, within China, as a "Equal production line; Equal standard; Equal quality" food production and export enterprise, the Group has been supplying products of equivalent quality to domestic and international markets. Since 2016, the Group's own brand processed fruit products have continued to obtain a high degree of market recognition, and have been awarded by a national institution the honour and qualification of "China Canned Product Quality Certification Label", become the first and only fruit processor in China's fruit processing industry to put the "Zero Added Preservative Canned Products" label for its products sold in China.
For more information, please visit www.tianyuninternational.com
About Tai Wei Group
Tai Wei Group, as a brand owner, is principally engaged in retail, wholesale, and import and export of beverages, cigarettes and wines, and research and development of beverages.
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