Tomei to make Hello Kitty jewellery and accessories

The Star

KUALA LUMPUR - Tomei Consolidated Bhd has signed an agreement that allows it to make and market gold jewellery and accessories based on the Hello Kitty, My Melody and Little Twin Stars characters.

In a filing with Bursa Malaysia, the jewellery manufacturer and retailer said its unit Tomei Gold and Jewellery Holdings (M) Sdn Bhd had entered into a merchandise sub-license agreement with Sanrio Wave Hong Kong Co Ltd for a non-exclusive right for the manufacture/importation as well as for the distribution and offering for sale of the products throughout Malaysia.

Sanrio Wave is a body corporate in Hong Kong that creates and distributes the original Sanrio contents/entertainment business throughout Asia.

Tomei said the agreement would be effective until Nov 30, 2017.

"The agreement is expected to contribute positively to Tomei's profitability for the financial year ending Dec 31, 2015 barring any unforeseen circumstances as it will contribute additional income stream to the company from the sale of the said products," it said.

According to Tomei's annual report, the group launches more than 4,000 new designs every year. Tomei has more than 70 retail outlets in the country and also wholesales its products to other jewellery stores.

Tomei had previously sold Hello Kitty pendants and rings.