Toyota to Exhibit Cooperative ITS at 24th ITS World Congress in Montreal

Toyota booth (artist's rendering)
Toyota City, Japan, Oct 25, 2017 - (JCN Newswire) - Toyota Motor Corporation (Toyota) plans to exhibit at the 24th Intelligent Transportation System (ITS)(1) World Congress (hosted by ITS America and ITS Canada), which is scheduled to be held from October 29 to November 2 in Montreal, Canada.

The primary theme of this year's Congress is "Next-generation Integrated Mobility: Driving Smart Cities," where the aim is to explore new value-added features and services such as connected cars, automated driving technologies, smart cities, and new urban mobility means.

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Toyota booth (artist's rendering)

Toyota expects to showcase its extensive work targeted toward the creation of a smart mobility society that links people, cars, and cities. The Toyota booth will present "Cooperative ITS," an important safety technology with the aim of achieving zero traffic fatalities--the ultimate aim of a future mobility society. Additional presentations include "Connected Services Using a Wireless Communicating Drive Recorder" and "Ha:mo Next-generation Transport System Aiming for a Traffic Society that is Environmentally Friendly and can Comfortably Move."

Specifically, Toyota will present its safety philosophy and exhibit Toyota's current cooperative ITS services extending into the future. With the use of the "experiences zone," which is arranged to showcase virtual reality (VR) and a driving simulator, Toyota hopes to introduce the use of its potential services it has in mind for the future. Toyota will also display the latest technical trends, such as initiatives in Japan and elsewhere, toward the popularization and development of future cooperative ITS.

Using a wireless communicating drive recorder, Toyota will introduce service examples that utilize collected data such as front camera images and real-time vehicle data. Toyota will also introduce the "Ha:mo" system, which allows people and the town to move comfortably by using an optimal combination of personal vehicles, such as cars and public transportation.

The ITS World Congress is the world's largest ITS-related international conference. Held annually in Europe, the Asia-Pacific region, and the Americas on a rotating basis, the Congress invites ITS developers (governments, research bodies, and commercial enterprises) from a wide range of countries and regions to showcase their latest ITS research findings and products through information sessions (including technical paper presentations), exhibitions, and test drives.

Toyota has been an active participant since the first Congress, exhibiting research results on ITS technologies, safety, and environment-related products and services.

(1) Refers to systems that use state-of-the-art telecommunication technologies to link people, roads, and vehicles, with the aim of enhancing safety and comfort and improving traffic flow

About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 170 countries and regions. For more information, please visit www.toyota-global.com.

Contact:
Public Affairs Division Global Communications Department Toyota Motor Corporation Tel: +81-3-3817-9926

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