TrueMoney Chooses Qualtrics to Revolutionise Customer Experience and Deliver Products that Matter

  • E-payment platform to leverage Qualtrics to enhance the customer experience of more than 21 million people across all six countries.
  • With Qualtrics, TrueMoney can now obtain real-time insights, empowering them to take meaningful action

BANGKOK, Jan. 29, 2019 /PRNewswire/ -- Qualtrics, the leader in experience management (XM), announced that it has been chosen by TrueMoney, Asia's leading e-payment platform, to consolidate their research & insights programme onto a single system of action. Leveraging the Qualtrics XM Platform, TrueMoney can effectively collect, understand and take action on customer, product and brand experience data across all its operating markets, which will improve their decision-making process.

Part of Ascend Money, TrueMoney has over 21 million users across six countries in Southeast Asia. With the rising popularity of e-payment platforms, TrueMoney is instituting data-driven research programmes to improve the customer experience, product experience and brand experience. 

TrueMoney will utilise the Qualtrics Research Core™ to power its research & insights programme to identify customer pain points while gathering real-time insights. These insights will guide actions designed to improve the overall customer experience, better determine market opportunities to launch new products and services, and evaluate post-launch campaigns and promotional effectiveness. TrueMoney can now easily and more effectively monitor overall brand health, track brand awareness and perception, and evaluate their service offerings. Additionally, TrueMoney is able to launch PhD-grade research projects with confidence and avoid pitfalls with Qualtrics ExpertReview™, which uses built-in artificial intelligence to monitor survey health in real time and offer recommendations to improve survey quality.

"Consumers are at the core to our business and hold the keys to our success. We chose Qualtrics because it is a one-stop experience management platform that allows us to understand not just what our customers want, but also how they perceive their experience with us and our brand as a whole. With Qualtrics, we are empowered to make informed decisions that are data-driven. That makes it possible for us to constantly improve our product and brand experience," said Ms Thi Thom Pham, CMO, Ascend Money.

"Every market is unique and every customer is unique. By adopting a robust, holistic approach to customer experience, e-payment platforms will be able to optimise their marketing strategy and make informed decisions that results in a higher rate of success. Building a positive customer, employee, product and brand experience makes a difference and will create brand affinity among consumers. We are delighted to be part of TrueMoney's efforts to power their research and insights programme as Qualtrics continues to transform the way how companies close experience gaps," said Mr Foo Mao Gen, Head of Southeast Asia, Qualtrics.

With Qualtrics, TrueMoney will expand its research programme at its own pace and can grow its program over time due to the flexibility and scalability of Qualtrics Research Core™.

Qualtrics powers experience management for over 9,500 customers over 90 countries. In Southeast Asia, Qualtrics powers brands like:  OCBC Bank, Singtel, Thai Airways International, Fuji Xerox Asia Pacific, Nestlé, Singapore Post, and educational establishments such as United World College Southeast Asia (UWCSEA) and the National University of Singapore (NUS).

About Ascend Money

Ascend is a regional online company from Southeast Asia, for Southeast Asians. We operate various businesses through our affiliated companies in fintech, e-commerce, e-procurement, data centres, cloud services, fulfilment, and digital marketing services, to harness the synergy from our ecosystem.

About TrueMoney

TrueMoney is an award-winning regional payment platform for the underserved and digital consumers in Southeast Asia across six countries: Thailand, Cambodia, Myanmar, Vietnam, Indonesia and the Philippines. It serves over 21 million people through its e-wallet app and 50,000 agent networks. For more information, please visit

About Qualtrics

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business -- customer, product, employee and brand -- on one platform. Over 9,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit


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