WARC Awards 2018 - Effective Social Strategy shortlist announced

LONDON, Apr 24, 2018 - (ACN Newswire) - Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M's, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards' Effective Social category - a search for marketing initiatives that link social strategy to business success.A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world - Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.The shortlisted entries are: Crossing The Line - Fleggaard - UncleGrey - Denmark#HUNGEREPLY - Snickers - Mars - BBDO Japan - JapanFinding the Female Gaze in Fart Jokes - Gas-X - GSK - Weber Shandwick NY - United StatesOffice Souvenirs - JetBlue - MullenLowe US - United StatesLittle Tickets - JetBlue - MullenLowe US - MullenLowe Group - United States#InMyFamilyWeSay - Hepar - Nestle Waters - Marcel - FranceCondom or Denim? - Durex Jeans - Reckitt Benckiser - Havas Worldwide India - IndiaTime With Mum - Road Safety Commission - 303 MullenLowe - AustraliaNudging people out of compassion fatigue and into action - UNICEF - Bohemia Group - AustraliaFull-heart support during Gaokao - McDonald's - BBDO China - ChinaOle Ole Hour! - KFC - QSR Stores Sdn Bhd - Ensemble Worldwide, UM Malaysia - MalaysiaLike my addiction - Addict'Aide - BETC - FranceJustice Bao and The Missing Travel Insurance - Singapore Tourism Board - TBWA\Singapore - SingaporePlay Everything - PlayStation - Sony Interactive Entertainment Singapore - TBWA\Singapore - Indonesia, Malaysia, Philippines, Singapore, ThailandPositive - Pampers - Procter & Gamble - Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam - VietnamIt's not cricket, it's the ashes - BT Sport - BT - AMVBBDO - United KingdomGeoStories: How Instagram turned millennials onto geology - Geological Survey of Canada History Committee - McMillan - CanadaFor the sake of M&M's, do not watch Game of Thrones! - M&M's - Mars - ALMAP BBDO - BrazilNot another Tide ad. But probably, the dullest content in history for the least active kids in history - OMO - Unilever - FP7/DXB - Middle EastFutbot - Beko - Arcelik - FP7/McCann Istanbul - TurkeyTo see the shortlisted case studies in the Effective Social Strategy category, please view at www.warc.com/warcawards.prize.The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available at www.warc.com/WARCAwards.prize.About WARC- your global authority on advertising and media effectivenesswarc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.Contact:Amanda Benfell PR Manager +44 20 7467 8125 amanda.benfell@warc.com Copyright 2018 ACN Newswire. All rights reserved. www.acnnewswire.com