Xiaomi, the Chinese mobile phone manufacturer, may not exactly be big outside of China. But you can't doubt its local appeal; its latest Xiaomi3 smartphone sold out in 86 seconds after being available for pre-order online. Announcing the successful sale on its Sina Weibo page, the Chinese brand stated it sold 100,000 Mi3 units in under two minutes. The smartphone was formally announced on 5 September at a news conference in Beijing, after which the device was made available for pre-order on Weibo, where the company routinely conducts sales of its news devices.
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