Copywriter dies after working non-stop for 30 hours

PHOTO: Copywriter dies after working non-stop for 30 hours

A woman who worked as a copywriter for Young & Rubicam (Y&R) in Indonesia has reportedly died after working for 30 hours in a row.

A December 14 post on her Twitter page said: "30 hours of working and still going strooong (sic)."

Copywriter, 27, dies after 30-hour work

  • A woman who worked as a copywriter for Young & Rubicam (Y&R) in Indonesia has reportedly died after working for 30 hours in a row.
  • A December 14 post on her Twitter page said: "30 hours of working and still going strooong (sic)."
  • The post is believed to be Mita Diran's last. Some reports state that she was 27-years-old when she died.
  • Mita Diran's death has sparked online interest, with many offering condolences and calling for advertising employees not to work themselves too hard.
  • Netizens have since flooded Ms. Diran's Twitter feed with comments and the tag #AgencyLife.
  • Reports from Indonesian news sites said that her father, Yani Sharizal, had posted an online message saying that his daughter was in a coma after working non-stop for three days.
  • Later, an update to that message stated that the young employee had died. Her death was blamed on a combination of being overworked and excessive consumption of an energy drink.
  • Y&R Indonesia confirmed via its Facebook page that Mita had died on December 15.

The post is believed to be Mita Diran's last. Some reports state that she was 27 years old when she died.

Mita Diran's death has sparked online interest, with many offering condolences and calling for advertising employees not to work themselves too hard.

Netizens have since flooded Ms. Diran's Twitter feed with comments and the tag #AgencyLife.

O&M China employee dies from 'overwork'

  • Li Yuan, 24, was working at O&M China's Beijing office on Tuesday when he suffered a heart attack. This picture has drawn more than 22,000 comments and has been shared thousands of times.
  • A picture Li posted while working overtime.
  • Advertising firm Ogilvy & Mather has confirmed that one of its China employees, Li Yuan, has passed away suddenly at the age of 24.
  • According to local news reports, the young employee had been working overtime every day for a month. News reports say he did not leave work before 11pm every night.
  • Li posted this photo while on the way home from work late one night.
  • Colleagues who saw Li collapse to the ground had called for an ambulance, which took him to a hospital. He could not be revived.
  • At the time of Li's death, a doctor diagnosed Li to have suffered 'death by sudden cardiac arrest'.
  • A Taiwanese news website had previously reported that close to 600,000 workers in China die from 'work exhaustion' each year.
  • In Japan, death caused by overwork or 'karoshi' is recognised legally as a cause of death.
  • The main causes of karoshi in Japan are heart attack and stroke caused by stress.
  • The recognition of karoshi has brought about many changes to Japan's corporate culture, with many companies now making more effort to ensure work-life balance of its employees.
  • Despite the improvements in welfare, it remains difficult to prove that employees are working too much as unpaid overtime work is still not recorded or reported in many firms.
  • The Japanese government provides an avenue for families of people who die from work exhaustion to apply for compensation.

Reports from Indonesian news sites said that her father, Yani Sharizal, had posted an online message saying that his daughter was in a coma after working non-stop for three days.

"She collapsed after continuous working overtime for three days last night. Working over the limit. I have not slept since then," he said.

Later, an update to that message stated that the young employee had died. Her death was blamed on a combination of being overworked and excessive consumption of an energy drink.

Y&R Indonesia confirmed via its Facebook page that Mita had died on December 15.

A message posted on the Y&R page said:

"Dear Friends and Colleagues in the Advertising & Marketing community,

"It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.

"We have been to Mita's family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita's family the faith and strength in each other in going through this extremely difficult time.

"Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita's family the support and prayers that they need, from the bottom of our hearts."

Earlier this year, an Ogilvy employee in Beijing collapsed after suffering a heart attack at work. While reports pointed out that Li Yuan had worked overtime prior to his death, the cause of his cardiac arrest was not known.

ljessica@sph.com.sg

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