iPhone X engineer fired after daughter's hands-on video goes viral

Brooke Amelia Peterson films her father handing her the iPhone X during lunch on Apple's campus and continues to review it on-camera.
PHOTO: YouTube

A seemingly innocent hands-on video of the iPhone X apparently got an Apple engineer fired.

In case you missed it, Brooke Amelia Peterson did a short hands-on video of the iPhone X - which belonged to her dad who was an engineer working on the RF and wireless circuit design for the device - on Apple Campus and uploaded to YouTube. Not surprisingly, the video went viral.

In her latest YouTube clip, Peterson claimed that her dad took full responsibility for letting her film the iPhone X and Apple "let him go". She added that her father broke a company rule and Apple has no tolerance for rule violations.

While some people think that the dismissal is a little too harsh, the hands-on video includes some footage of confidential information such as special employee-only QR codes and codenames of unreleased Apple products in the Notes app.

This isn't the first time that Apple has fired an employee for showing a product before its official launch in stores. In 2010, Apple fired a test engineer for showing a 3G iPad prototype to Steve Wozniak who was waiting in line outside an Apple Store to buy the tablet.

Apple launches iPhone X, 8 and 8 plus

  • Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since the original iPhone.”
  • The rear of the iPhone X
  • (L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed
  • The launch contained few surprises, with leaked details on the phone and other products including an updated Apple Watch proving largely accurate. But the iPhone X’s $999 price still raised eyebrows, and its Nov. 3 ship date prompted questions about possible supply constraints ahead of the holiday season.
  • The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone. The home button is also gone, and users instead tap the device to wake it up.
  • The new Apple Watch for the first time will be able to make calls and access the internet without the customer carrying an iPhone -- a major upgrade that one analyst predicted would more than double watch sales.
  • The screen on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. It features richer colors thanks to a new screen technology called OLED that other vendors are also rolling out.
  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone x
  • Tim Cook, CEO of Apple, speaks about Apple TV
  • Apple Senior Vice President of Worldwide Marketing, Phil Schiller, shows Animoji during the launch event in Cupertino
  • Apple CEO Tim Cook (R) plays with an iPhone as Jonathan Ive, Apple's Chief Design Officer, looks on
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